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	<title>Black EnterpriseMercedes-Benz Fashion Week &#187; Black Enterprise</title>
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		<title>Fashion Week Spotlight: J Alexander&#8217;s 5 Tips for Career Success</title>
		<link>http://www.blackenterprise.com/2012/02/09/new-york-fashion-week-j-alexander-tips-for-sucess-in-the-fashion-industry/</link>
		<comments>http://www.blackenterprise.com/2012/02/09/new-york-fashion-week-j-alexander-tips-for-sucess-in-the-fashion-industry/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 18:04:28 +0000</pubDate>
		<dc:creator>Sirita Wright</dc:creator>
				<category><![CDATA[Billboard]]></category>
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		<guid isPermaLink="false">http://www.blackenterprise.com/?p=182695</guid>
		<description><![CDATA[Catwalk icon J. Alexander has seen more than a decade of success. Just in time&#8230;]]></description>
			<content:encoded><![CDATA[
<a href='http://www.blackenterprise.com/2012/02/09/new-york-fashion-week-j-alexander-tips-for-sucess-in-the-fashion-industry/womancitytaxibusinessyoung620480/' title='WomanCityTaxiBusinessYoung620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/02/WomanCityTaxiBusinessYoung620480.jpg" class="attachment-large" alt="J. Alexander&#039;s schooled the best of the best in the fashion industry, from Naomi Campbell to Tyra Banks, and even made his debut as a model on Jean Paul Gaultier&#039;s catwalk. The Bronx-native took his dreams international, carving out a niche for himself as a runway coach, author and television personality. 


As Mercedes-Benz Fashion Week kicks off in New York today, take a chapter from his book of success with these tips that will ensure longevity in an industry filled with overnight successes and fleeting fame. --- Sirita Wright" title="WomanCityTaxiBusinessYoung620480" /></a>
<a href='http://www.blackenterprise.com/2012/02/09/new-york-fashion-week-j-alexander-tips-for-sucess-in-the-fashion-industry/womancomputeroutdoors620480/' title='WomanComputerOutdoors620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/02/WomanComputerOutdoors620480.jpg" class="attachment-large" alt="Research your dreams. &quot;Inform yourself and gather as much information on what it is that you want to do. You need to be ahead of the game.&quot;" title="WomanComputerOutdoors620480" /></a>
<a href='http://www.blackenterprise.com/2012/02/09/new-york-fashion-week-j-alexander-tips-for-sucess-in-the-fashion-industry/youngmanmuralcity620480/' title='YoungManMuralCity620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/02/YoungManMuralCity620480.jpg" class="attachment-large" alt="Say &#039;Yes,&#039; &#039;May I,&#039; &#039;Thank you,&#039; &#039;Please,&#039; and &#039;I&#039;m Sorry.&#039; &quot;These  are strong, powerful words that we forget sometimes but they can carry you a long way through life. Manners will carry you where money cannot.&quot;" title="YoungManMuralCity620480" /></a>
<a href='http://www.blackenterprise.com/2012/02/09/new-york-fashion-week-j-alexander-tips-for-sucess-in-the-fashion-industry/womantaxicityyoung620480/' title='WomanTaxiCityYoung620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/02/WomanTaxiCityYoung620480.jpg" class="attachment-large" alt="Place yourself in the environment where you want to be, no matter what it is you want to do. &quot;Pitch in where help is needed, and while doing it, take in all the  information around you. It may not seem very helpful to you then, but it  can and may help you later. Sometimes it&#039;s good to know exactly what&#039;s going on.&quot;" title="WomanTaxiCityYoung620480" /></a>
<a href='http://www.blackenterprise.com/2012/02/09/new-york-fashion-week-j-alexander-tips-for-sucess-in-the-fashion-industry/mancitysuitbusinessyoung/' title='ManCitySuitBusinessYoung'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/02/ManCitySuitBusinessYoung.jpg" class="attachment-large" alt="Take affordable risk from time to time. &quot;You’ll be surprised at what you can do.&quot;" title="ManCitySuitBusinessYoung" /></a>
<a href='http://www.blackenterprise.com/2012/02/09/new-york-fashion-week-j-alexander-tips-for-sucess-in-the-fashion-industry/mancityphoneyoung/' title='ManCityPhoneYoung'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/02/ManCityPhoneYoung.jpg" class="attachment-large" alt="&#039;No&#039; does not mean stop! &quot;Just because someone says no, doesn&#039;t mean stop your dream. Others may say you are perfect. It just recently happened to me. The word &#039;No&#039; never stops, trust me.&quot;" title="ManCityPhoneYoung" /></a>

]]></content:encoded>
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		<title>How I Did It: Catwalk Powerhouse J. Alexander Talks Fashion Industry Success</title>
		<link>http://www.blackenterprise.com/2012/02/09/how-i-did-it-catwalk-powerhouse-j-alexander-talks-fashion-industry-success/</link>
		<comments>http://www.blackenterprise.com/2012/02/09/how-i-did-it-catwalk-powerhouse-j-alexander-talks-fashion-industry-success/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 15:00:16 +0000</pubDate>
		<dc:creator>Sirita Wright</dc:creator>
				<category><![CDATA[BE Next]]></category>
		<category><![CDATA[Billboard]]></category>
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		<category><![CDATA[Cynthia Bailey]]></category>
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		<category><![CDATA[Naomi Campbell]]></category>
		<category><![CDATA[Real Housewives of Atlanta]]></category>
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		<category><![CDATA[runway coach]]></category>
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		<guid isPermaLink="false">http://www.blackenterprise.com/?p=177635</guid>
		<description><![CDATA[Model-turned-runway-coach talks longevity in a fashion industry where success can be short-lived.]]></description>
			<content:encoded><![CDATA[<div id="attachment_177690" class="wp-caption alignleft" style="width: 315px"><img class="size-full wp-image-177690" title="*temp*" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/01/Miss-J-Alexander-Fashion-Industry.jpg" alt="" width="305" height="235" /><p class="wp-caption-text">Celebrity runway coach, J. Alexander (Image: File)</p></div>
<p>Dubbed the “Queen of the Catwalk,” J. Alexander aka Miss J is known as the outspoken and fierce runway coach from <em>America’s Next Top Model</em>. The man who began his career as a model for Jean Paul Gaultier, eventually transitioned into a top-notch runway coach, schooling top models <a href="http://www.blackenterprise.com/2011/10/26/watch-tyra-banks-talks-modelland-and-moving-beyond-the-doubters/"><strong>Tyra Banks</strong></a> and Naomi Campbell, and <strong><a href="http://www.blackenterprise.com/2011/11/08/career-transition-lessons-from-the-real-housewives-of-atlanta/"><em>Real Housewives of Atlanta</em></a> </strong>star Cynthia Bailey. His career has taken him all over the globe casting and coaching models for fashion houses and designers including Chanel, Bill Blass and Valentino, as well as scouting for model agencies such as Elite.</p>
<p>Just in time for this year&#8217;s Mercedes-Benz Fashion Week, <strong>BlackEnterprise.com </strong>caught up with J. Alexander to talk about what keeps him passionate, his evolving career, and his advice for up-and-comers on how to reach longevity in the fashion industry.</p>
<p><strong> </strong></p>
<p><strong>BlackEnterprise.com: How did you break out of the pack and discover a career in fashion and ultimately entertainment?</strong></p>
<p><strong>J. Alexander: </strong>Hmm … I just jumped on the No.13 bus to the No. 6 Train at Castle Hill Ave. I didn’t want to just live and hang out in the South Bronx where I grew up. I liked the style of the people living in Manhattan. I would go down to the city during the day. I thought there was more opportunity in Manhattan; I also thought it would be cool to dress like them. I knew I had to be around them, and place myself in a fashion environment to get inspired. What I could not afford, I was able to get ideas to create similar looks for less.</p>
<p><strong> </strong></p>
<p><strong>How did you become a runway coach?</strong></p>
<p>I knew I had something that was helpful to the new girls just starting in the business. My then agent, Gerald Marie, said I should get paid, which was fine by me, even though I was happy to give help to the girls for free.</p>
<p><strong>What is a typical day like for you, and how do you combat associated stress of such a fast-paced industry?</strong></p>
<p>A typical day&#8212; if not working&#8212; is doing nothing!  T.V., Internet,  talking on the phone with friends. When working, I deal with stress by  preparing for whatever it is I’m doing that day, such as looking at  bullet points on the subject we are filming [for ANTM]. I also do my own  hair and makeup and, of course, I make my own outfits. So while doing  those things, I try and relax and take &#8220;me&#8221; time and not let too much  bother me.</p>
<p><strong>What keeps you passionate and wanting to get up every morning?</strong></p>
<p>That I might learn or see something new that day, and realizing I&#8217;m  blessed that I can still see and hear beauty to inspire myself and  perhaps others.</p>
<p><strong>What have been some of your biggest career high points?</strong></p>
<p>One of the highs was winning a Teen Choice Award in 2009. Also, being  in a place to pay my bills on time is a high (laughs).</p>
<p><strong>How have you expanded the Miss J brand in the past five years? And can you tell us what new projects you’re working on? </strong></p>
<p>I have expanded slowly and deliberately. I am not that person who wants to make a quick dollar saying hello at the club. So I started with my book <strong><a href="http://www.amazon.com/Follow-Model-Guide-Unleashing-Presence/dp/1439149909" target="_blank"><em>Follow the Model: Miss J&#8217;s Guide to Unleashing Presence, Poise and Power</em></a> </strong>(Gallery Books; $21.99) so people could learn about my life. Recently, I did a major campaign for <a href="http://www.fruche.com.au/home/" target="_blank"><strong>Fruche Yogurt</strong></a> in Australia. And new projects … Well, for starters, doing this interview for  <strong>BlackEnterprise.com</strong> is what I&#8217;m currently working on now (laughs).</p>
<p><a href="http://www.blackenterprise.com/2012/02/09/new-york-fashion-week-j-alexander-tips-for-sucess-in-the-fashion-industry/"><em><strong>Want to elevate your career in fashion? Check out J. Alexander&#8217;s five quick tips for success.</strong></em></a></p>
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		<title>How I Did It: Entrepreneur Takes Passion for Baubles to the Bank</title>
		<link>http://www.blackenterprise.com/2012/02/02/fashion-week-profile-accessories-entrepreneur-takes-love-of-baubles-to-the-bank/</link>
		<comments>http://www.blackenterprise.com/2012/02/02/fashion-week-profile-accessories-entrepreneur-takes-love-of-baubles-to-the-bank/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 15:00:29 +0000</pubDate>
		<dc:creator>Janell Hazelwood</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Career Advice]]></category>
		<category><![CDATA[Newsletter Career Moves]]></category>
		<category><![CDATA[accessories]]></category>
		<category><![CDATA[accessories boutique]]></category>
		<category><![CDATA[accessories entrepreneur]]></category>
		<category><![CDATA[fashion]]></category>
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		<category><![CDATA[Keena Williams]]></category>
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		<category><![CDATA[Newark New Jersey]]></category>
		<category><![CDATA[Rachel Zoe]]></category>
		<category><![CDATA[retail industry]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[So Excessive Boutique]]></category>
		<category><![CDATA[women entrepreneurs]]></category>
		<category><![CDATA[Women in business]]></category>
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		<guid isPermaLink="false">http://www.blackenterprise.com/?p=181789</guid>
		<description><![CDATA[Young entrepreneur Keena Williams provides access to chic accessories in Newark, N.J., hometown as owner&#8230;]]></description>
			<content:encoded><![CDATA[<div id="attachment_181808" class="wp-caption alignleft" style="width: 257px"><img class="size-full wp-image-181808" title="KeenaWilliamsSoExcessiveInside" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2012/02/KeenaWilliamsSoExcessiveInside.jpg" alt="" width="247" height="371" /><p class="wp-caption-text">So Excessive Boutique owner Keena Williams</p></div>
<p>February is known as a month of love, and 32-year-old Keena Williams has been in a 15-year affair &#8212; but not with a man. Her beau&#8217;s name is <a href="http://www.soexcessive.com" target="_blank"><strong>So Excessive Boutique</strong></a> (along with its <a href="http://www.soexcessive.com" target="_blank"><strong>online retail store</strong></a>) and the success of their relationship lies in all that sparkles and shines, from dazzling bracelets to bright-hued broaches to sparkling hoops and studs.</p>
<p>&#8220;My inspiration stems from my obsession with accessories; They are the  icing on the cake,&#8221; Williams says. &#8220;It was Rachel Zoe who said, &#8216;A dress  is just a dress until you add the jewels,&#8217; and that is my philosophy as  well.&#8221;</p>
<p>From her days as a high school student selling accessories to trendy peers to opening her own boutique in Newark, N.J, Williams prides herself in filling a void in an area quite close to one of the world&#8217;s fashion capitals, but not often known as the hot spot for chic. She believes in investing in her hometown, providing consumer access and community-building revenue.</p>
<p>With Mercedes-Benz Fashion Week just around the corner,<strong> BlackEnterprise.com</strong> talked with Williams on how she got started, how she plans to carve a niche in the accessories market and why it&#8217;s a good idea to invest in local communities when starting a business.</p>
<p><strong> </strong><strong> </strong><strong>The accessories market is a saturated one, especially with so many celebrities starting jewelry lines and accessories boutiques. How does So Excessive remain competitive?</strong></p>
<p>We stay on the pulse of accessory trends and we educate our customers. With each purchase, we share how to care for their accessories, tips on wearing them and introduce them to products such as Lobe Wonder, which is a great one for women who wear heavy earrings. Our goal is to be a resource for our customers as well as a place to shop. We&#8217;ve also hosted events where customers can network, have cocktails and shop.</p>
<p><strong>Why did you choose Newark, N.J. for your location?</strong></p>
<p>I chose Newark because it&#8217;s my  hometown, and I saw a void in the   marketplace for an accessories  boutique. Newark is  going through a  metamorphosis right now and there  are some really  great things going  on within the city. I definitely  wanted So  Excessive to be a part  of that.</p>
<p><strong> </strong><strong> </strong><strong>What did it take to start the online store? </strong></p>
<p>The online store was just as much work as opening a brick-and-mortar location. Picking a Website designer who understood my vision was very important, and researching sites I love to shop from was also part of the process. I also used friends as my focus group to make sure the online experience had the same feel as the boutique. In terms of overhead, I had to invest in Website design costs and monthly maintenance fees.</p>
<p><strong> </strong><strong> </strong><strong>What five tips would you have for young women who want to go into the accessories retail business?</strong></p>
<p><strong>Great customer service is key. </strong> This is at the top of the list. No one wants to shop where the staff isn’t friendly.</p>
<p><strong>Do your research</strong>. Just because you love it doesn&#8217;t mean there is a market for it.</p>
<p><strong>Stay on top of the trends.</strong> You don&#8217;t have to subscribe to every trend, but you should  always know what people are talking about and wearing.</p>
<p><strong>Take and listen to feedback. </strong>Listening skills are key. It&#8217;s a good idea to ask customers  for feedback and listen to their wants and needs so you can improve  their experience.</p>
<p><strong>Make sure you have a great support system. </strong> Starting  a business can be an emotional roller coaster, and there will be plenty  of times where you will need support or a shoulder to lean on.</p>
<p><strong> </strong></p>
<p><strong> </strong><strong> </strong></p>
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		<title>WATCH: Arise Designers Tell How to Make It in Tough Business of Fashion</title>
		<link>http://www.blackenterprise.com/2011/09/23/watch-arise-designers-tell-how-to-make-it-in-tough-business-of-fashion/</link>
		<comments>http://www.blackenterprise.com/2011/09/23/watch-arise-designers-tell-how-to-make-it-in-tough-business-of-fashion/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 22:00:34 +0000</pubDate>
		<dc:creator>Janell Hazelwood</dc:creator>
				<category><![CDATA[Fashion & Beauty]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[2011 Fall Fashion Gallery]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Arise]]></category>
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		<category><![CDATA[Sessilee Lopez]]></category>
		<category><![CDATA[women's fashion]]></category>
		<category><![CDATA[womens apparel]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=163876</guid>
		<description><![CDATA[Designers from the Made in Africa: ARISE Magazine show during the 2011 Mercedes-Benz Fashion Week&#8230;]]></description>
			<content:encoded><![CDATA[<div id="attachment_163923" class="wp-caption alignleft" style="width: 310px"><img class="size-full wp-image-163923 " title="TsemayeBinitieSpring-2012-BlackEnterprise" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/09/TsemayeBinitieSpring-2012-BlackEnterprise.jpg" alt="" width="300" height="233" /><p class="wp-caption-text">(Image: Melissa Johnson/BlackEnterprise.com)</p></div>
<p><strong>BlackEnterprise.com </strong>got exclusive backstage access during New York&#8217;s <strong>Mercedes-Benz Fashion Week</strong> to talk to four of seven African designers who debuted their Spring 2012 collections in the <strong>Made in Africa: ARISE Magazine</strong> show. <strong> </strong></p>
<p>Each designer infused the culture, history and richness of a diverse continent to showcase their own unique flair for mixing traditional with destinct prints and textiles. We caught up with four of the designers, duo <strong>Malcolm KLuK </strong>and <strong>Christiaan Gabriel Du Toit</strong> of  <strong>KLuk CGTD</strong>; <strong>Pierre-Antoine Vetterello</strong> and <strong>Tsemaye Binitie</strong>, each of their respective namesake  lines; and <strong>Lisa Folawiyo</strong>, of <strong>Jewel by Lisa</strong>, on how to make it in the business of fashion, and their must-have beauty and apparel items to keep their looks fashionably polished.</p>
<p><span class="LimelightEmbeddedPlayer"><script src="http://assets.delvenetworks.com/player/embed.js"></script><object id="limelight_player_151428" class="LimelightEmbeddedPlayerFlash" width="480" height="411" data="http://assets.delvenetworks.com/player/loader.swf" name="limelight_player_151428" type="application/x-shockwave-flash"><param name="movie" value="http://assets.delvenetworks.com/player/loader.swf" /><param name="wmode" value="window" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="flashVars" value="mediaId=8ceb6552057c4e0e8e698f355c4d1dc4&amp;playerForm=DelvePlayer" /></object><script type="text/javascript">// <![CDATA[
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<p>(Videography: Melissa Johnson)</p>
<p><strong><em>Visit </em><a href="http://www.BlackEnterprise.com/style">BlackEnterprise.com/style</a> <em>for more Fashion Week coverage as well as features on how you can upgrade our professional style profile!</em></strong></p>
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		<item>
		<title>WATCH: Arise Showcases 7 Top African Designers</title>
		<link>http://www.blackenterprise.com/2011/09/22/watch-arise-showcases-7-top-african-designers-spring-2012-collections/</link>
		<comments>http://www.blackenterprise.com/2011/09/22/watch-arise-showcases-7-top-african-designers-spring-2012-collections/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 13:57:35 +0000</pubDate>
		<dc:creator>Janell Hazelwood</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Fashion & Beauty]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[2011 Fall Fashion Gallery]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Alek Wek]]></category>
		<category><![CDATA[Arise]]></category>
		<category><![CDATA[blacks in fashion]]></category>
		<category><![CDATA[corporate style]]></category>
		<category><![CDATA[fall fashion]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Fashion Week]]></category>
		<category><![CDATA[Grace Jones]]></category>
		<category><![CDATA[international fashion]]></category>
		<category><![CDATA[men's apparel]]></category>
		<category><![CDATA[men's fashion]]></category>
		<category><![CDATA[mens style]]></category>
		<category><![CDATA[Mercedes-Benz Fashion Week]]></category>
		<category><![CDATA[New York Fashion Week]]></category>
		<category><![CDATA[Sessilee Lopez]]></category>
		<category><![CDATA[street style]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[Tyson Beckford]]></category>
		<category><![CDATA[women's fashion]]></category>
		<category><![CDATA[womens apparel]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=163804</guid>
		<description><![CDATA[BlackEnterprise.com gets exclusive backstage access during the 2011 Mercedes-Benz Fashion Week at the Made in&#8230;]]></description>
			<content:encoded><![CDATA[<div id="attachment_163813" class="wp-caption alignleft" style="width: 305px"><img class="size-full wp-image-163813 " title="Arise-Fashion-Show-Black-Enterprise" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/09/Arise-Fashion-Show-Black-Enterprise.jpg" alt="" width="295" height="227" /><p class="wp-caption-text">(Image: Melissa Johnson/BlackEnterprise.com)</p></div>
<p>With one amazing finale to New York&#8217;s <strong>Mercedes-Benz Fashion Week</strong>, the <strong>Made in Africa: by Arise Magazine</strong> show ushered in seven talented African designers.</p>
<p>More than 1,000 attendees witnessed the debut of Spring 2012 collections by: <strong>Kluk CGTD </strong>(worn by the likes of Beyonce and Charlize Theron); <strong>Bunmi Koko</strong> (whose designs have caught First Lady Michelle Obama&#8217;s eye); <strong>Pierre-Antoine Vetterello</strong> (who&#8217;s held posts at Balenciaga and Lagerfeld); <strong>Asibelua</strong> (with it&#8217;s Nigerian prints infused with modern cuts); <strong>Jewel by Lisa</strong> (a favorite of Solange Knowles and Kendall Jenner); <strong>Tsemaye Binitie </strong>(whose resume includes Stella McCartney); and <strong>Lanre Da Silva</strong> (who&#8217;s bright silhouettes are infamous for impeccable draping.)</p>
<p>Hosted by Arise Magazine, an international style publication that covers fashion, music, politics and culture, this year&#8217;s show featured runway sensation <strong>Sessilee Lopez</strong> and a closing performance by platinum-selling singer Leona Lewis.</p>
<p>It was the second Arise show in the U.S., with its premiere show launch in 2009, featuring cameos by pop icon <strong>Grace Jones </strong>and fashion industry powerhouses <a href="http://www.blackenterprise.com/2011/01/17/exclusive-tyson-beckford-stops-by-black-enterprise/" target="_blank"><strong>Tyson Beckford</strong></a>, <strong>Alek Wek, </strong>and <strong>Liya Kebede</strong>.</p>
<p><strong>BlackEnterprise.com</strong> got exclusive backstage access to talk to design duo Malcolm KLuK and Christiaan Gabriel Du Toit of KLuk CGTD; Vetterello and Binitie, each of their respective namesake lines; and Lisa Folawiyo, of Jewel by Lisa, on how their diversity, history, and love for Africa inspired their Spring 2012 collections:</p>
<p><span class="LimelightEmbeddedPlayer"><script src="http://assets.delvenetworks.com/player/embed.js"></script><object id="limelight_player_482206" class="LimelightEmbeddedPlayerFlash" width="480" height="411" type="application/x-shockwave-flash" name="limelight_player_482206" data="http://assets.delvenetworks.com/player/loader.swf"><param name="movie" value="http://assets.delvenetworks.com/player/loader.swf" /><param name="wmode" value="window" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="flashVars" value="mediaId=6eeabd40d6ca4759b5fdae82fca94614&amp;playerForm=DelvePlayer" /></object><script type="text/javascript">// <![CDATA[
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<p>(Videographer: Melissa Johnson)</p>
<p><strong><em>Visit </em><a href="http://www.BlackEnterprise.com/style">BlackEnterprise.com/style</a> <em>for more Fashion Week coverage as well as features on how you can upgrade our professional style profile!</em></strong></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>BE Polished: Taking Your Professional Style to the Next Level</title>
		<link>http://www.blackenterprise.com/2011/09/21/be-polished-take-your-professional-style-to-the-next-level/</link>
		<comments>http://www.blackenterprise.com/2011/09/21/be-polished-take-your-professional-style-to-the-next-level/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 22:00:47 +0000</pubDate>
		<dc:creator>Janell Hazelwood</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Fashion & Beauty]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[2011 Fall Fashion Gallery]]></category>
		<category><![CDATA[black fashion]]></category>
		<category><![CDATA[blacks in fashion]]></category>
		<category><![CDATA[celebrity fashion]]></category>
		<category><![CDATA[celebrity style]]></category>
		<category><![CDATA[corporate style]]></category>
		<category><![CDATA[Daisy Lewelyn]]></category>
		<category><![CDATA[dress code]]></category>
		<category><![CDATA[fall fashion]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[men's apparel]]></category>
		<category><![CDATA[men's fashion]]></category>
		<category><![CDATA[mens style]]></category>
		<category><![CDATA[Mercedes-Benz Fashion Week]]></category>
		<category><![CDATA[New York Fashion Week 2011]]></category>
		<category><![CDATA[street style]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[women's fashion]]></category>
		<category><![CDATA[womens apparel]]></category>
		<category><![CDATA[work attire]]></category>
		<category><![CDATA[work fashion]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=163614</guid>
		<description><![CDATA[BlackEnterprise.com presents a fashion and style guide for the working professional, taking you from the&#8230;]]></description>
			<content:encoded><![CDATA[<div id="attachment_163704" class="wp-caption alignleft" style="width: 303px"><img class="size-full wp-image-163704" title="Style-Fashion-Man-Woman-620480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/09/Style-Fashion-Man-Woman-620480.jpg" alt="" width="293" height="227" /><p class="wp-caption-text">(Image: Thinkstock)</p></div>
<p>Though New York&#8217;s <strong>Mercedes-Benz Fashion Week</strong> comes and goes every season, style lives on forever. And in a world where looks can make or break your chances for success, gaining that competitive edge when it comes to appearance is a must.<strong> </strong></p>
<p>To get you on the right track,<strong> BlackEnterprise.com</strong> brings you <a href="http://www.blackenterprise.com/style/"><strong>BE Polished</strong>,</a> highlighting tips, tools, and features on how to upgrade your office swagger, get celebrity power looks with the everyday worker&#8217;s budget, and tailor your closet for effortless chic in your pursuit of success.</p>
<p>From photo galleries to video interviews, we give you an inside view from behind the catwalk and tell you how make the hottest looks your own. Be empowered by inspiring stories from veterans and <strong><a href="http://www.blackenterprise.com/benext/">BE Nexters </a></strong>blazing trails in the billion-dollar apparel and beauty markets. Get prepped for any occasion via our quick style tutorials by lifestyle guru <strong>Daisy Lewellyn</strong> in <a href="http://www.blackenterprise.com/style/?channelId=20578574482a448d844aa7ff35cfd19e&amp;channelListId&amp;mediaId=ea3c0f644c0e45fc9684508dee596ef8"><strong>Working Your Style</strong></a>. Step your style game up with info on latest in men&#8217;s and women&#8217;s fall fashion trends.</p>
<p>Your look. Your brand. Your success. <strong><a href="http://www.blackenterprise.com/style/">BE POLISHED</a>!</strong></p>
<p><strong><em>Check out a snippet from our exclusive Mercedes-Benz Fashion Week coverage of the </em>Arise <em>show, featuring seven African designers who presented their Spring 2012 collections. VIsit <a href="http://www.blackenterprise.com/style/">BlackEnterprise.com/style</a> for more!</em></strong></p>
<p><span class="LimelightEmbeddedPlayer"><script src="http://assets.delvenetworks.com/player/embed.js"></script><object id="limelight_player_639188" class="LimelightEmbeddedPlayerFlash" width="480" height="411" type="application/x-shockwave-flash" data="http://assets.delvenetworks.com/player/loader.swf" name="limelight_player_639188"><param name="movie" value="http://assets.delvenetworks.com/player/loader.swf" /><param name="wmode" value="window" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="flashVars" value="playerForm=DelvePlayer&amp;mediaId=f7528e978baf4509b93ecfbfeadc5fcb" /></object></span></p>
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<p><strong><em>(Videographer: Melissa Johnson)</em></strong></p>
]]></content:encoded>
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		<item>
		<title>Men&#8217;s Style Kit: 10+ Essential Items for the Professional Man</title>
		<link>http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/</link>
		<comments>http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 15:51:24 +0000</pubDate>
		<dc:creator>Janell Hazelwood</dc:creator>
				<category><![CDATA[Fashion & Beauty]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[2011 Fall Fashion Gallery]]></category>
		<category><![CDATA[career fashion]]></category>
		<category><![CDATA[career style]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion essentials]]></category>
		<category><![CDATA[men's fashion]]></category>
		<category><![CDATA[men's grooming]]></category>
		<category><![CDATA[mens fashion essentials]]></category>
		<category><![CDATA[mens style]]></category>
		<category><![CDATA[menswear]]></category>
		<category><![CDATA[Mercedes-Benz Fashion Week]]></category>
		<category><![CDATA[New York Fashion Week 2011]]></category>
		<category><![CDATA[office fashion]]></category>
		<category><![CDATA[office style]]></category>
		<category><![CDATA[officewear]]></category>
		<category><![CDATA[Style]]></category>
		<category><![CDATA[work fashion]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=159371</guid>
		<description><![CDATA[Every professional man of style should keep these must-have products and fashion items in their&#8230;]]></description>
			<content:encoded><![CDATA[
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/skd171039sdc/' title='skd171039sdc'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/MensStyleFashion620480-suit-fashion-business.jpg" class="attachment-large" alt="Every powerful man should maintain a look of success by remaining both professional and stylish. And as the age-old saying goes, when you look good, you feel good. Maintain your professional and polished swagger and don&#039;t get caught slipping by keeping a personal emergency style kit. As part of our BE Polished series, we highlight must-have products and fashion items that will help any professional man of style go from the office to an impromptu meeting to cocktail hour with ease, despite any workday stresses or snafus. ---Janell Hazelwood" title="skd171039sdc" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/malecologne-620480/' title='MaleCologne-620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/MaleCologne-620480.jpg" class="attachment-large" alt="HANDY SCENTS: Everyone loves a great-smelling man in a suit, and what better way to refresh your scent than with a roll on cologne? Try Diptyque’s L&#039;Eau De Neroli, with its hints of bergamot, neroli, orange blossom and white musks ($48; Saks Fifth Ave.) or Fresh’s Citron de Vigne Eau de Parfum Rollerball  ($18.50; Sephora), which has notes of lemongrass, sandlewood and amber. With these you can layer your scents (though don’t go overboard), or simply touch up your sexy throughout the day. (If you want to go the extra mile, purchase small perfume tubes and fill with your favorite cologne for a mini refresher. Try Kingsley crystal tubes that sell for less than $7 online.)" title="MaleCologne-620480" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/himistry-shave-set/' title='Himistry-Shave-Set'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/Himistry-Shave-Set.jpg" class="attachment-large" alt="SKINCARE ON THE GO: It’s always good to keep your face and other visible body parts shaved and supple to make the best lasting impressions whether in the office or brokering deals. Keep a mini shaving kit on hand, such as this 3-piece Shea Moisture Kit (Target; $14.99). It includes a face wash and scrub, shave butter, a brush, and aftershave care spray. Or try the H.I.M-istry Supreme Shave Set, which is foam free and includes a Black Tea Glycolic Cleanser, Black Tea Shave Crème, Black Tea Bamboo scrub, QC-10 Aftershave Balm and a Himistry Shave Towel." title="Himistry-Shave-Set" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/shavermenskit620-480/' title='ShaverMensKit620-480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/ShaverMensKit620-480.jpg" class="attachment-large" alt="TRAVEL BARBER: Of course with any shaving kit you need a shaver for those last minute touchups. Pair your shave products with the All-in-One Norelco Grooming Kit ($40; K-Mart), which is rechargeable and cordless, or the Braun M90 Mobile Shaver ($24.95; Amazon), also battery powered, for quick cleanups of facial or neck stubble." title="ShaverMensKit620-480" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/nailkitmens620480/' title='NailKitMens620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/NailKitMens620480.jpg" class="attachment-large" alt="HAUTE HANDS: Dirty fingernails and unkempt hands can be a major turn-off, especially since many greetings and deal closings include a handshake. Keep it tight with The Tool Kit by Anthony Logistics for Men. ($55; Sephora). It includes a mini nail clipper, tweezer, steel nail file and grooming scissors that go into a nice, manly looking silver case.  Also, a portion of the proceeds from purchase will go toward prostate cancer research." title="NailKitMens620480" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/wipeslafreshmens620480/' title='WipesLaFreshMens620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/WipesLaFreshMens620480.jpg" class="attachment-large" alt="YES, WET WIPES: A professional man’s life can get a little hectic with little time between work and after-work to take a break. With deodorizing wipes, you can be sure to be able to quickly and conveniently freshen up and keep it moving. Try La Fresh Group’s wipes for men, a company with kits that include anti-bacterial, lense cleaning, and lotionnette wipes for as low as $20." title="WipesLaFreshMens620480" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/tidestainremover620480/' title='TideStainRemover620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/TideStainRemover620480.jpg" class="attachment-large" alt="CONVENIENT CLEANERS: After a quick bite at the desk or lunch out of the office, spills can be unavoidable. But you can avoid looking like Sloppy Sam with that stain on your necktie or shirt. Keep a handy stain remover such as the Stain Be Gone Mini Pen or Tide&#039;s Instant Remover for spot cleaning." title="TideStainRemover620480" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/stainremovershoe620480/' title='StainRemoverShoe620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/StainRemoverShoe620480.jpg" class="attachment-large" alt="WHOOPS REPELLENT: Weather is one thing we can’t control, but how we weather the storms—rain, sleet, hail or snow—in style, is up to us. Having a handy shoe stain repair kit is always a good idea to erase scuffs or water damage on dress or work shoes and boots. Try the Revive X Nubuck, Suede, and Fabric Boot Care Kit ($15.95; Amazon)." title="StainRemoverShoe620480" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/shoeshinekitmen620480/' title='ShoeshinekitMen620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/ShoeshinekitMen620480.jpg" class="attachment-large" alt="SHOE SHINE: What’s a great suit or business casual look without a great shoe? And to keep them up to par, a good emergency shine kit can come in handy. Try the easy-to-use Harry Koenig Shoe Shine Kit ($13.95; Amazon), which comes with polish, brush, resealable applicator, buffing cloth, and shoe horn in a simple carrying case." title="ShoeshinekitMen620480" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/sewingkitmen620480/' title='SewingKitMen620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/SewingKitMen620480.jpg" class="attachment-large" alt="INSTANT TAILORING AND MENDING: Sewing is not just a woman&#039;s pursuit, and frankly, if you lose a button or a stitch, you&#039;d hate to get stuck looking sloppy because you have no way to mend it. If there&#039;s no tailor or seamstress nearby, keeping a handy sewing kit and heming tape (some require no ironing) is not only helpful but essential." title="SewingKitMen620480" /></a>
<a href='http://www.blackenterprise.com/2011/09/08/mens-emergency-style-tool-kit/extrasmensfashionkit620480/' title='ExtrasMensFashionKit620480'><img width="620" height="480" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2011/08/ExtrasMensFashionKit620480.jpg" class="attachment-large" alt="ESSENTIAL EXTRAS: It&#039;s good to keep a travel-size deodorant, an extra, dark silk or cotton tie and pair of modest cufflinks, and a blazer in a seasonal fabric (or blend of one, such as cotton or wool).

	Visit BlackEnterprise.com/style for more Fashion Week coverage as well as features on how you can upgrade our professional style profile!" title="ExtrasMensFashionKit620480" /></a>

]]></content:encoded>
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		<item>
		<title>Fashion Week 2010: The Master Behind the Scenes</title>
		<link>http://www.blackenterprise.com/2010/09/16/fashion-week-2010-the-master-behind-the-scenes/</link>
		<comments>http://www.blackenterprise.com/2010/09/16/fashion-week-2010-the-master-behind-the-scenes/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 21:18:37 +0000</pubDate>
		<dc:creator>Janell Hazelwood</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Women of Power]]></category>
		<category><![CDATA[Audrey Smaltz]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion branding]]></category>
		<category><![CDATA[fashion industry]]></category>
		<category><![CDATA[fashion show]]></category>
		<category><![CDATA[Fashion Week]]></category>
		<category><![CDATA[Mercedes-Benz Fashion Week]]></category>
		<category><![CDATA[The Ground Crew]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=124258</guid>
		<description><![CDATA[BlackEnterprise.com talked with Audrey Smaltz, CEO of The Ground Crew, on just what it takes&#8230;]]></description>
			<content:encoded><![CDATA[<div id="attachment_51675" class="wp-caption alignleft" style="width: 199px"><a href="http://www.blackenterprise.com/files/2010/01/Audrey-Smaltz.JPG"><img class="size-full wp-image-51675" title="Audrey Smaltz" src="http://www.blackenterprise.com/files/2010/01/Audrey-Smaltz.JPG" alt="" width="189" height="283" /></a><p class="wp-caption-text">Audrey Smaltz, CEO of The Ground Crew, gives her tips for success in the fashion industry.</p></div>
<p>As <a href="http://www.mbfashionweek.com/" target="_blank"><strong>Mercedes-Benz Fashion Week</strong></a> comes to an end in New York, designers are wrapping up the shows, with the last finishing touches being added to the day’s events. Most onlookers, whether attending the shows or watching them on their favorite networks, enjoy the final product, a show that may last minutes but took months to make a reality.</p>
<p><strong>BlackEnterprise.com</strong> talked with Audrey Smaltz, CEO of <a href="http://www.groundcrew.net/" target="_blank"><strong>The Ground Crew</strong></a>, a company that provided key backstage support for clients this year&#8211;including Donna Karan, Alexander Wang, and Rachel Roy&#8211;on just what it takes to get a show running, and how up-and-comers can find success in a world where short moments can mean lifetime statements.</p>
<p><a href="http://www.blackenterprise.com/tv-video/business-report/power-player-black-enterprise-business-report-tv-video/2010/02/20/a-conversation-with-audrey-smaltz/"><strong>WATCH: The Women of Power Legacy Award profile of Smaltz on the Black Enterprise Business Report</strong></a></p>
<p><strong> </strong><strong>What exactly does it take to put on a successful fashion show for Fashion Week?<br />
</strong>So much is needed to coordinate and produce a fashion show. And some people forget little details. The show may not last but 12 minutes, but might take 1,200 minutes to put together.</p>
<p>For every 10 models there’s about 25-40 people working on that model, from hair and makeup, tailors, runners, directors, designers, etc.</p>
<p>For example, the coordinator works with the designer and models and coordinates the run of show. The coordinator also photographs the model and puts together the line up for the show. You could have one to 60 looks for a line. The tailors work with models to get the right clothing and fit. The fitters get the right shoes, clothing, and make sure they’re in the right places.</p>
<p>We work with music and sound, all of that … just every aspect of the show, to be sure everything is perfect.</p>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>After more than 30 years working behind-the-scenes, what inspires you to continue?<br />
</strong>I have a passion for it. Each day is different. Every day, I get out of bed and wonder what the day is going to bring.</p>
<p><strong>What’s one of the most important aspects of getting a show completed successfully?<br />
</strong>Always have contingency plans. Have a plan B or plan C. You have to have other things you can do. Be able to move with the flow. Be prepped for if something goes wrong or if something doesn’t work out.</p>
<p><strong>S</strong><strong>maltz’s Tips for Industry Success:</strong></p>
<p><strong>If you’re a fashion entrepreneur, you must have a solid business plan:</strong> A plan tells where your business is going and what it takes to get it done. Have a budget and know how your money is going to be spent. Have a cash flow. You can’t just open a business because you have a great idea and not have money.</p>
<p><strong>If you’re new to the industry, retail is a good jumping off point:</strong> Try for an internship at a company you really want to work with. Go to the <a href="http://www.cfda.com/" target="_blank"><strong>Council of Fashion Designers of America</strong></a> website, look at the designers, and start with a smaller brand. E-mailing them a nice note of interest and your resume is a good idea. If you have a photo, that’s good too.</p>
<p><strong> </strong></p>
<p><strong>Active and effective networking is important: </strong>Go to schools like the <a href="http://www.fitnyc.edu/" target="_blank"><strong>Fashion Institute of Technology</strong></a><strong> </strong>(FIT) and see who’s lecturing, Smaltz advises. Visit a department store when a designer is there speaking or presenting. Get to where the fashion industry people are going to be. Be nice, cordial, and likable. Don’t be afraid to speak and volunteer in general to meet folk and network.</p>
<p><strong>Know what you offer to the world and what you expect out of it.</strong> What is your niche? Do an outstanding job and let people know what you’re looking for. Be professional and let them know your experience. Sometimes you have to assert your authority.</p>
<p><strong>The truth shines when it comes to job seeking. </strong>If you don’t have any experience, don’t embellish. Just put down everything you’ve done. Don’t be anything but who you are.<strong> “</strong>If you’re in<strong> </strong>high school or college, of course you might not have high fashion experience. That’s fine. Just tell what you <em>have</em> done.&#8221;</p>
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		<title>Fashion Week 2010: Top Model Talks Longevity Post-Catwalk</title>
		<link>http://www.blackenterprise.com/2010/09/10/fashion-week-2010-top-model-talks-longevity-post-catwalk/</link>
		<comments>http://www.blackenterprise.com/2010/09/10/fashion-week-2010-top-model-talks-longevity-post-catwalk/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 20:00:15 +0000</pubDate>
		<dc:creator>Simone S. Oliver</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion branding]]></category>
		<category><![CDATA[fashion marketing]]></category>
		<category><![CDATA[Fashion Week]]></category>
		<category><![CDATA[Lois Samuels]]></category>
		<category><![CDATA[Mercedes-Benz Fashion Week]]></category>
		<category><![CDATA[top blacks in fashion]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=123866</guid>
		<description><![CDATA[Former model Lois Samuels tackled the challenge of surviving a recession to keep her line&#8230;]]></description>
			<content:encoded><![CDATA[<div id="attachment_123889" class="wp-caption alignleft" style="width: 157px"><a href="http://www.blackenterprise.com/files/2010/09/lois222.jpg"><img class="size-full wp-image-123889" title="lois222" src="http://www.blackenterprise.com/files/2010/09/lois222.jpg" alt="" width="147" height="208" /></a><p class="wp-caption-text">Former model Lois Samuels tackled the challenge of surviving a recession to keep her line going.</p></div>
<p>As <a href="http://www.mbfashionweek.com/" target="_blank"><strong>Mercedes Benz Fashion Week</strong></a> continues at Lincoln Center, designers are either wrapping up preparations before unveiling their Spring 2011 collections or making the rounds to network within the international fashion community.</p>
<p><a href="http://thevesselbylois.com/about.html" target="_blank"><strong>Lois Samuels</strong></a> is one of those designers. She presented her third collection of <a href="http://thevesselbylois.com/about.html" target="_blank"><strong>The Vessel by lois</strong></a> Sept. 9 at Vanderbilt Hall in New York&#8217;s Grand Central Terminal. Her line, most of which consists of looks that can be easily worn to office, has gotten the attention of <em>WWD </em>and <em>Italian Vogue</em>, as well as actress<strong> </strong>and singer<strong> </strong>Renee Neufville of HBO&#8217;s <a href="http://www.hbo.com/treme/episodes/1/04-at-the-foot-of-canal-street/article/inside-treme.html#/treme" target="_blank"><strong><em>Treme</em></strong></a>.</p>
<p>Samuels, who began her career modeling for CK One campaigns, Harper&#8217;s Bazaar and Interview magazines,  started The Vessel by lois during the September 2009 recession. It was as challenging as much as it was exciting, Samuels muses.  &#8220;Everyone was like, &#8216;What are you doing?&#8217; but the timing to me was impeccable. I feel like it&#8217;s good when you sort of set roots or when you start planting a seed in dry season. Then it will eventually grow. It will grow.&#8221;</p>
<p><strong>BlackEnterprise.com</strong> talked with the designer about how she started her clothing line, how persistence kept her striving for success, and how she plans to expand The Vessel long after the glitz and glamour of the fashion shows are done:</p>
<p><strong>Blackenterprise.com: How did your previous experience in the fashion industry prepare you for starting a clothing line?</strong></p>
<p><strong>Samuels: </strong>During my modeling career, I learned a lot about how the business works through observation. After modeling I learned the business by working as the account manager at [menswear design house] <a href="http://www.style.com/fashionshows/review/S2011MEN-TBROWNE/?mbid=rss_runway" target="_blank"><strong>Thom Browne</strong></a>, where I was responsible for production, inventory, purchase orders, and accounting. I had to have a relationship with stores and make sure orders were processed and delivered on time. I wasn’t into accounting, but I had to learn.</p>
<p><strong>How were you able to sustain your line during a recession and prepare for your third collection?</strong><br />
I didn’t over extend myself or underestimate overhead costs. Then, I decided what kind of financing I was going to work with. I didn’t feel comfortable going through the bank because it was too much pressure. This is an unpredictable business and going through the bank for financing felt too much like having a mortgage. I went to friends and family for backing. By my second season, I had investors that emerged from my personal network.</p>
<p>Also, I kept my aesthetic consistent. I feel like people need to invest in something that’s not a fad &#8212; something they know is going to last for a long time and something that’s well-made.</p>
<p><strong>What’s your short-term marketing strategy?</strong><br />
First we’ll start with product placement: getting the merchandise on a few celebrities. We want to shoot some really strong images.</p>
<p>We plan to find someone we can align with our brand who is consistent with the image of The Vessel and dress them. And that way, we can start building a following based on people seeing the clothes on people.</p>
<p>In the next 30-90 days, we really want to get buyers in a relationship with the line. We want them to get up close and personal with the line, which is why I’m really glad we’re doing a presentation [and not a runway show]. Now buyers get to interact with The Vessel. We want buyers to get intimate with a few pieces and introduce the brand to their customers.</p>
<p><strong>What are your long-term strategies?</strong><br />
We’re interested in possibly doing a golf line and uniforms for hotels and airlines. The Vessel takes the uniform out of the uniform. We’ve made it luxe, making the person who’s wearing it for their job feel better.</p>
<p><strong>Samuel’s Quick Tips:</strong></p>
<ul>
<li><strong>Start out small. </strong>Many new designers are tempted to show in large venues like the tents at Bryant Park and now Lincoln Center. But these grand venues come with grand price tags. Consider showing your first few collections somewhere smaller and invite key people that can help elevate your  brand.</li>
</ul>
<ul>
<li> <strong>Draw from your network.</strong> Look at the skills within your existing network. If you have a friend who is a photographer, ask them to take photos of your samples so you can create a lookbook to send to buyers and editors. If you have friends and family who have interests and skills that you can work with, tap into them. Find your support system.</li>
</ul>
<ul>
<li><strong>Do your market research. </strong>Don’t over saturate the market with the same ideas. Design something fresh. Follow your inspiration, but remember that stores don’t need more of the same thing. Designing clothes that already exist will not draw interest or dollars.</li>
</ul>
<ul>
<li> <strong>Be Flexible. </strong>Be open to new approaches, even ones outside of your comfort zone. Samuels says although she has a Twitter account and a Facebook page, she plans to improve her approach when it comes to social media. A new generation calls for nontraditional marketing strategies.</li>
</ul>
<ul>
<li> <strong>Get on the <a href="http://www.fashioncalendar.com/" target="_blank">Fashion Calendar</a>. </strong>In New York, many of the major players in the industry pay attention to the fashion calendar, including buyers, media, etc. You have to pay a fee but the visibility for your line is worth it.</li>
</ul>
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		<title>Fashion Week Launches: Top African American Talents</title>
		<link>http://www.blackenterprise.com/2010/09/09/fashion-week-kick-off-top-african-americans-in-the-industry/</link>
		<comments>http://www.blackenterprise.com/2010/09/09/fashion-week-kick-off-top-african-americans-in-the-industry/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 17:46:59 +0000</pubDate>
		<dc:creator>Janell Hazelwood</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Fashion & Beauty]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Photos]]></category>
		<category><![CDATA[Anasa Greaves]]></category>
		<category><![CDATA[Audrey Smaltz]]></category>
		<category><![CDATA[CDFA]]></category>
		<category><![CDATA[Council of Fashion Designers of America]]></category>
		<category><![CDATA[eco-fashion]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[fashion entrepreneurs]]></category>
		<category><![CDATA[Fashion Week]]></category>
		<category><![CDATA[green fashion]]></category>
		<category><![CDATA[Louie Greaves]]></category>
		<category><![CDATA[Mercedes-Benz Fashion Week]]></category>
		<category><![CDATA[Monique Pean]]></category>
		<category><![CDATA[The Ground Crew]]></category>
		<category><![CDATA[top blacks in fashion]]></category>
		<category><![CDATA[Tracy Reese]]></category>
		<category><![CDATA[urban fashion]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=123591</guid>
		<description><![CDATA[In celebration of the kick-off of New York Fashion Week, here's a gallery of the&#8230;]]></description>
			<content:encoded><![CDATA[
<a href='http://www.blackenterprise.com/2010/09/09/fashion-week-kick-off-top-african-americans-in-the-industry/lincoln-center1/' title='lincoln-center1'><img width="529" height="385" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2010/09/lincoln-center1.jpg" class="attachment-large" alt="Today, Mercedes-Benz Fashion Week kicked off in its new home, Lincoln Center’s Damrosch Park in New York City. The event draws tastemakers, editors, onlookers, and buyers to witness the hottest in design industry talent. The semi-annual fashion events, formerly at Bryant Park, draw more than  230,000 attendees every year and generate more than $770 million in  economic activity in New York City, according to reports. Held from Sept. 9 to 16, this year&#039;s shows will include apparel by top brands with two outstanding African Americans showing their lines--apparel and lifestyle brand designer Tracy Reese and jewelry designer Monique Pean. In celebration of the kick-off, here&#039;s a snapshot of the top African American talent at Lincoln Center this season." title="lincoln-center1" /></a>
<a href='http://www.blackenterprise.com/2010/09/09/fashion-week-kick-off-top-african-americans-in-the-industry/brothersister/' title='BrotherSister'><img width="500" height="320" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2010/09/BrotherSister.jpg" class="attachment-large" alt="The Up-and-Comers: Brother-sister designers Louie Greaves and Anasa Greaves will debut their Spring 2011 collections during this year’s Fashion Week as part of the Academy of Art University show. Recent graduates, Louie will present his men&#039;s wear collection and Anasa is a collaborator for a women&#039;s wear collection. Anasa plans to move to Los Angeles to begin an internship at BCBG Max Azria and hopes to one day open her own boutique." title="BrotherSister" /></a>
<a href='http://www.blackenterprise.com/2010/09/09/fashion-week-kick-off-top-african-americans-in-the-industry/tracy-reese-2/' title='Tracy-Reese'><img width="500" height="320" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2010/09/Tracy-Reese1.jpg" class="attachment-large" alt="The Vet: Tracy Reese&#039;s designs have become a staple in the fashion industry with their bright colors and unique patterns. A board member of the Council of Fashion Designers of America (CDFA), Reese has expanded her multimillion-dollar brand from apparel to shoes, accessories, and home goods. Her three lines, frock!, plenty by Tracey Reese, and her namesake line, are sold in department stores and boutiques in the U.S., Europe, and Asia. The designer has collaborated with top brands, including Sally Hansen, Hue, and Keds. Her Spring 2011 line will be showcased at the Studio at Lincoln Center on Monday, Sept. 13." title="Tracy-Reese" /></a>
<a href='http://www.blackenterprise.com/2010/09/09/fashion-week-kick-off-top-african-americans-in-the-industry/monique-pean-hi-res/' title='Monique-Pean--Hi-Res'><img width="500" height="320" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2010/09/Monique-Pean-Hi-Res.jpg" class="attachment-large" alt="The Newcomer: This 2009 CFDA/Vogue Fashion Fund competition winner&#039;s pieces have been worn by style icons including First Lady Michelle Obama, Kerry Washington, and Angelina Jolie. Monique Pean, a Washington, D.C. native and former Wall Street professional, creates fine jewelry made of eco-friendly and sustainable materials." title="Monique-Pean--Hi-Res" /></a>
<a href='http://www.blackenterprise.com/2010/09/09/fashion-week-kick-off-top-african-americans-in-the-industry/audrey-smaltz-3/' title='Audrey-Smaltz'><img width="500" height="320" src="http://www.blackenterprise.com/wp-content/blogs.dir/1/files/2010/09/Audrey-Smaltz1.jpg" class="attachment-large" alt="The Backstage Genius: Audrey Smaltz, CEO of The Ground Crew, began her career as a model and later became commentator for the Ebony Fashion Fair. Today, her company provides indispensable  backstage management during international fashion shows and other  events, with clients including  Vera Wang, Donna Karan, and Michael Kors." title="Audrey-Smaltz" /></a>

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