Tag Archives: New York Giants

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What It Takes to Win in Business and in Sports—Twice!

Two-time Super Bowl champ GM of NY Giants shares tips on finding and keeping talent in a competitive environment--from sports to business

New York Giants General Manager Jerry Reese helped his team win two Super Bowl Championships.…

By Alan Hughes

Posted: December 15, 2012 Tags: , , , , , , , , , ,
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UBR Spotlight: Construction Firm CEO Marjorie Perry

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Marjorie Perry, founder of MZM…

By Alfred Edmond, Jr.

Posted: March 28, 2012 Tags: , , , , , , , , , , , , ,
In 1992, the average cost per 30 seconds for a Super Bowl ad was $850,000, and now that number has more than quadrupled. With an average increase of $100,000 per year, the NFL has stated that 2012’s average cost per 30 seconds of airtime for America’s largest annual sporting event is $3.5 million. As Chrysler took the title of the most expensive Super Bowl commercial to air in the history of the event last year with its two-minute spot, audiences everywhere are left to wonder if any brand will ever supersede the car company’s “Imported From Detroit” ad. While some brands have been said to spend $4 million for a half-minute spot this year, only time will tell. As the New York Giants win of Super Bowl XLVI concluded just hours ago, and fans going crazy over a new crop of memorable spots from Doritos, Chevy, and Pepsi commercials, BlackEnterprise.com takes a look at the most expensive ads to air over the past decade during February’s main event. —Amber McKynzie

12 Most Expensive Super Bowl Commercials of the 21st Century

Taking a look back at the most costly Super Bowl spots of each year of the new millenium

In addition to the game itself, Super Bowl commercials are a major draw. Here are…

By Amber McKynzie

Posted: February 6, 2012 Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,
(Image: Getty)

Super Bowl Decoded: The Financial Impact of the Big Game

It's not just the commercials that bring in big money on Super Bowl Sunday

More than just a game, Super Bowl Sunday is big business as brands dish out…

By Mia N. Hall

Posted: February 3, 2012 Tags: , , , , , , , , , , , , , , , , , , , ,
(Image: ThinkStock)

Super Bowl XLVI: Is the Real Game Online or On the Field?

An examination of social media's influence on the business of the big game

In addition to the commercials, food and finances associated with Super Bowl Sunday, social media…

By Hajj Flemings

Posted: February 1, 2012 Tags: , , , , , , , , , , , ,
Controversial Athletes

10 Athletes Who Successfully Rebounded From Controversy

As Super Bowl champ Plaxico Burress begins his road to redemption, here are a few notable figures that have already resurrected their brands

Convicted NFL wide receiver and Super Bowl champion Plaxico Burress is on the road to…

By Kahliah A. Laney

Posted: June 15, 2011 Tags: , , , , , , , , , , , , , , , , , , ,