Tag Archives: Nielsen

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The Investing Habits of Wealthy Blacks

Study shows an emphasis on real estate not held by other groups

“Owning land is what many of our forefathers experienced as a way to gain wealth.…

By Stacey Tisdale

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[Video] TIAA AND Black Enterprise Bring You Wealth for Life

Bringing the black community the resources it needs to build and share wealth

[Video] TIAA AND Black Enterprise Bring You Wealth for Life

By Stacey Tisdale

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The Power of the Purse and the Polls

Rev. Jesse Jackson calls on black America to empower itself

“You must spend less than you make and vote as much as you can.…

By Stacey Tisdale

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Be a great storyteller 

Storytelling is the most important point of your mobile strategy and should be integrated into everything you do. Optimize your site for mobile since large portions of your customers are going to experience your messaging from mobile devices.  Also, brand consistency is key so make sure your loyal and potential clients can access your messaging. Lastly, think in sound bites. You want to communicate compelling, concise information when you post content. Have your customers wanting more.

Blacks in the U.S. Gaining Wealth and Education Faster Than Other Groups

Study paints often overlooked picture of strength and resilience

“When Black consumers see how much power they have, it will change the way African…

By Stacey Tisdale

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(Image: Getty)

Lee Daniels Asks White Hollywood: Where Are the Black Writers?

Stunned panel balked at accountability

Black representation in media matters! Two recent examples only reiterate the need for us to…

By Faith Dow

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Blacks Migrating South for Opportunity and Prosperity

Highest earning African Americans moving to Southern states

“The people we spoke with are in their high earning years, these are not…

By Stacey Tisdale

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Black Voices Matter on Social Media, and Corporate America is Listening

How the Black Social Media Movement is changing socioeconomics

“Black Twitter consistently drives global trending topics and cultural conversations. As blacks become an…

By Stacey Tisdale

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Black Immigrants in U.S. Earning 30% More than U.S. Born Blacks

Different economies emerging for the ‘different flavors of black’

As the ‘different flavors of black’ emerge, different economies are also emerging. The Nielsen…

By Stacey Tisdale

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5 Questions To Ask Before You Spend Your Hard-Earned Dollars

Here's how to make sure a company has your best interest at hand

Nielsen senior vice president offers the following 5 questions to help women stay conscious when…

By Sakina Spruell

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(Image: YouTube)

African Americans Still Watch NBA More Than Other Races

Nielsen report shows an astounding viewership increase

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Although NBA teams are scouring the planet to find diverse players to expand the…

By Sakina Spruell

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Nielsen Study Highlights the Power of Black Female Consumers

Women of color hold the purse strings

African American women are the drivers of many household purchasing decisions

By Sheiresa Ngo

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(Image: Thinkstock)

In the News: African-American Buying Power Nears $1.1 Trillion; President Obama Hosts an African American Conference and More

A few noteworthy headlines around the Web

See what’s going on in the world with today’s compilation of news around the Web

By Sade K. Muhammad

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In the News: Democrats Move Forward With Jobs Plan in Pieces; Nigerian Underwear Bomber Pleads Guilty and More

A few noteworthy headlines around the Web

See what’s going on in the world with today’s compilation of news around the Web

By Janel Martinez

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