Tag Archives: Pepsi

Mountain Dew Enters the Energy Drink Market with "Kickstart"

Mountain Dew Enters the Energy Drink Market With “Kickstart”

PepsiCo hopes to break into the $8 billion dollar energy drink market.

Even as soft drink sales have decreased, energy drink sales rose 17% in 2011 according…

By C. Daniel Baker

Posted: February 11, 2013 Tags: ,
beyonce-sharing-stage-with-fans-super-bowl-black-enterprise

Beyoncé to Share Stage with Fans at Super Bowl 2013

Bootylicious singer participates in contest with her fans

Would you like to be on stage with the star while she performs?

By Cedric 'Big Ced' Thornton

Posted: December 29, 2012 Tags: , , ,
(Image: File)

Breaking Down Beyonce’s Pepsi Deal

How the reigning queen of Pop & B changed the sponsorship game

In Beyonce, Pepsi landed a household name.

By Ashley R. Harris

Posted: December 16, 2012 Tags: , ,
beyonce-pepsi-super-bowl-black-enterprise

Beyonce Inks $50 Million Deal with Pepsi

Singer will also perform at the Super Bowl halftime show

She will also appear on special edition Pepsi cans

By Cedric 'Big Ced' Thornton

Posted: December 10, 2012 Tags: , ,
947-beyonce-pepsi-psp-wallpaper

Is There Another Pepsi Commercial in the Works for Beyonce?

If true, this will mark the 5th commercial for the singer

If true, this will mark the 5th commercial for the singer

By Cedric 'Big Ced' Thornton

Posted: October 29, 2012 Tags: , , ,
(Image: Getty)

Mike Tyson Decoded: How He Earned (And Squandered) a $300 Million Fortune

Once the king of the ring, Mike Tyson has had many ups and downs in his storied career

On the eve of Mike Tyson: Undisputed Truth—Live on Stage, Black Enterprise explores the former…

By Shydel James

Posted: April 13, 2012 Tags: , , , , , , , , , , , , , , , , , , , ,
In 1992, the average cost per 30 seconds for a Super Bowl ad was $850,000, and now that number has more than quadrupled. With an average increase of $100,000 per year, the NFL has stated that 2012’s average cost per 30 seconds of airtime for America’s largest annual sporting event is $3.5 million. As Chrysler took the title of the most expensive Super Bowl commercial to air in the history of the event last year with its two-minute spot, audiences everywhere are left to wonder if any brand will ever supersede the car company’s “Imported From Detroit” ad. While some brands have been said to spend $4 million for a half-minute spot this year, only time will tell. As the New York Giants win of Super Bowl XLVI concluded just hours ago, and fans going crazy over a new crop of memorable spots from Doritos, Chevy, and Pepsi commercials, BlackEnterprise.com takes a look at the most expensive ads to air over the past decade during February’s main event. —Amber McKynzie

12 Most Expensive Super Bowl Commercials of the 21st Century

Taking a look back at the most costly Super Bowl spots of each year of the new millenium

In addition to the game itself, Super Bowl commercials are a major draw. Here are…

By Amber McKynzie

Posted: February 6, 2012 Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,
Google-Plus-Business-300x232

3 Reasons Why You Should Create a Branded Google Plus Business Page

The benefits of signing up for Google's latest product now instead of later

Setting up a Google Plus Page is simple and the benefits for your brand can…

By Hajj Flemings

Posted: November 22, 2011 Tags: , , , , , ,
Ladies, before you finalize your packing list for the 18th annual Black Enterprise/Pepsi Golf & Tennis Challenge, check out a few of our favorite functional, fashionable, and, yes, very fun pieces for the green and the court. These wears are sure to impress your colleagues and potential business partners alike. —Daisy Lewellyn

7 Stylish Golf Fashion Staples for Her

Shine at the Black Enterprise/Pepsi Golf & Tennis Challenge with these style must-haves

Before you finalize your packing list for the 18th annual Black Enterprise/Pepsi Golf & Tennis…

By Daisy Lewellyn

Posted: August 31, 2011 Tags: , , , , , , , , ,
Michael Jackson in glasses

Michael Jackson: Decoding the Brand Power of a Black Music Legend

A reflection on the King of Pop's musical and business impact two years after his passing

As a musical icon Michael Jackson’s legacy spans from record breaking album sales and groundbreaking…

By Andreas Hale

Posted: June 24, 2011 Tags: , , , , , , , , , ,
  1. PAGE:
  2. 1
  3. 2