Tag Archives: press


5 Little Known Ways To Be Your Own Publicist

Promote yourself like a pro

Whether you’re an employee preparing for the job of CEO or an entrepreneur looking to…

By Kandia Johnson

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Focus on Storytelling

What stories can you tell about your business. I spoke this week to a group of arts, tourism and cultural organizations at Cultural Tourism DC's annual conference in Washington, DC. (Members range from Smithsonian Institution Directors to jazz clubs to tiny art galleries and film festivals). When cultural organizations approach social media, they can't go for the hard sell because arts marketing is more about storytelling. Take a cue from these organizations and focus on the story behind your service or product. Can you give your audience a behind-the-scenes view?  Can you offer online previews to build buzz before a big event?

How to Generate Publicity for Your Business

Tips for finding the news hook that will create buzz for your business

Tips for finding the news hook that will create buzz and publicity for your business

By Amanda Miller Littlejohn

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