Tag Archives: publicity

publicity

Publicity For Your Small Business: 4 Tips to Get Local TV Coverage

Local publicity for your small business can be key to success in the short and long term

Ready to roll out your small business to the masses? Follow these four effective tips…

By Amanda Miller Littlejohn

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Focus on Storytelling

What stories can you tell about your business. I spoke this week to a group of arts, tourism and cultural organizations at Cultural Tourism DC's annual conference in Washington, DC. (Members range from Smithsonian Institution Directors to jazz clubs to tiny art galleries and film festivals). When cultural organizations approach social media, they can't go for the hard sell because arts marketing is more about storytelling. Take a cue from these organizations and focus on the story behind your service or product. Can you give your audience a behind-the-scenes view?  Can you offer online previews to build buzz before a big event?

How to Generate Publicity for Your Business

Tips for finding the news hook that will create buzz for your business

Tips for finding the news hook that will create buzz and publicity for your business

By Amanda Miller Littlejohn

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Be ready for business! 

When publicity strikes, you may get a surge in foot traffic or web traffic. If you have a brick and mortar business, get ready by bringing on extra temporary staff, and ordering extra product. Get your web site ready by creating landing pages and email captures so you can keep in touch with all of your new customers even after they've come and gone. Offer a coupon for new e-mail list subscribers, then send over your newsletter and let them know what's new with your business each month.

7 Simple Ways to Get Your Business Ready for Publicity

Small business owners are the lifeblood of our economy, but too often they're a best kept secret

Small business owners are the lifeblood of our economy, but too often they’re a best…

By Amanda Miller Littlejohn

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Black Music Month Power Player: Chris Chambers, The Publicist

By all accounts, publicity juggernaut Chris Chambers has an enviable career.
As the owner of The…

By Tomika Anderson

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How To Get Into Black Enterprise: Pitch The Right Editor

Hint: It's usually NOT the person at the top of the masthead

When it’s time to pitch yourself or your business to Black Enterprise for a possible…

By Alfred Edmond, Jr.

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New Report: Small Businesses Creating Jobs, Giving Back and Growing Local Economy

How To Get Into Black Enterprise: What Not To Do

Avoid these mistakes when approaching an editor about a story on your business

Unfortunately, many people, and particularly small business owners eager to have their companies featured in…

By Alfred Edmond, Jr.

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12 NOVEMBER COVER-50

How To Get Into Black Enterprise: Entrepreneurs, Take Note

What you'll need to share to get the attention of our editors

So, you want to be featured on the pages of Black Enterprise magazine? Join…

By Alfred Edmond, Jr.

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They made it. Why not you?

How to Get Into Black Enterprise

It's been a dream for generations of entrepreneurs. Here's how to increase the odds of it coming true

“What do I have to do to get into Black Enterprise?” Starting this week, I…

By Alfred Edmond, Jr.

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