Tag Archives: Reebok

Shaq Attaq - Featured

Reebok Brings Back Shaquille O’Neal’s Shaq Attaqs After 20 Years

Reebok Classic is proud to announce the re-release of their Shaq Attaq sneakers.

After more than 20 years in Reebok’s vault, the multimillion dollar shoe brand is giving…

By Amber McKynzie

Posted: April 23, 2013 Tags: , ,
(File)

Reebok Drops Rapper Rick Ross Over Lyrics

Reebok released a statement Thursday afternoon

The gossip news site TMZ is reporting that Reebok has parted ways with the rapper…

By Darren Sands

Posted: April 11, 2013 Tags: ,
ultraviolet-demands-reebok-drop-rick-ross-black-enterprise

UltraViolet Demands Reebok Drop Rick Ross

Controversial lyrics by the rapper have already spurred protests and demands for the sneaker company to take action

Should Reebok drop Rick Ross over his alleged ‘date rape’ lyrics?

By Cedric 'Big Ced' Thornton

Posted: April 10, 2013 Tags: , ,
In 1992, the average cost per 30 seconds for a Super Bowl ad was $850,000, and now that number has more than quadrupled. With an average increase of $100,000 per year, the NFL has stated that 2012’s average cost per 30 seconds of airtime for America’s largest annual sporting event is $3.5 million. As Chrysler took the title of the most expensive Super Bowl commercial to air in the history of the event last year with its two-minute spot, audiences everywhere are left to wonder if any brand will ever supersede the car company’s “Imported From Detroit” ad. While some brands have been said to spend $4 million for a half-minute spot this year, only time will tell. As the New York Giants win of Super Bowl XLVI concluded just hours ago, and fans going crazy over a new crop of memorable spots from Doritos, Chevy, and Pepsi commercials, BlackEnterprise.com takes a look at the most expensive ads to air over the past decade during February’s main event. —Amber McKynzie

12 Most Expensive Super Bowl Commercials of the 21st Century

Taking a look back at the most costly Super Bowl spots of each year of the new millenium

In addition to the game itself, Super Bowl commercials are a major draw. Here are…

By Amber McKynzie

Posted: February 6, 2012 Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,
(Image: Getty)

Super Bowl Decoded: The Financial Impact of the Big Game

It's not just the commercials that bring in big money on Super Bowl Sunday

More than just a game, Super Bowl Sunday is big business as brands dish out…

By Mia N. Hall

Posted: February 3, 2012 Tags: , , , , , , , , , , , , , , , , , , , ,
Swizz-Beatz-300x232

Swizz Beatz Talks Business, Branding and Motivation

The producer/rapper discusses his partnership deals and becoming the creative mind behind big-name brands

BE Next linked up with Kasseem “Swizz Beatz” Dean to discuss how the kid that…

By BlackEnterprise.com

Posted: October 27, 2011 Tags: , , , , , , , , , , , , , ,
Lester-Speight-B&W-300x232

Lester Speight Talks His Way to Success in Gaming World & Hollywood

There’s more than meets the eye with this voiceover actor

As the voice of the Gears of War video game franchise’s Cole Train, actor Lester…

By Anslem Samuel

Posted: October 14, 2011 Tags: , , , , , , , , , , , , , , ,
Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

Skilled orators are savvy marketers by definition. Take for instance, <strong>Shawn “Jay-Z” Carter</strong>. The rapper-turned-businessman…

By Alvin Blanco

Posted: January 28, 2011 Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

WATCH: Swizz Beatz Pays Homage to Painter Jean-Michel Basquiat

The mega-producer looks to celebrate the artist in all of us with his upcoming campaign with Reebok.

Yesterday (December 22) would have been famed artist Jean-Michel Basquiat’s 50th birthday. Since his death…

By Anslem Samuel

Posted: December 23, 2010 Tags: , , , , , ,