Tag Archives: Social media

[RECAP] Live Civil Tour Empowers Young Leaders New York City

Brand ambassador and young influencer Karen Civil hosts empowering event part of her Live Civil…

By Kandia Johnson

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AngelaYee

RECAP: Who’s Who of Entertainment Gather to Celebrate ‘The Good Life,’ with Lexus

Black Enterprise hosts lifestyle event in the heart of Chelsea, New York City

Black Enterprise hosted The Good Life event, sponsored by Lexus, gathering top entertainers and influencers…

By Cristie Leondis

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3 Essential Principles to Building a Quality Online Following

The digital space has become an essential part of attracting customers

The digital space has helped to level the playing field for so many of us…

By Courtney Herring

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snapchat iphone

Snapchat Now Sends Cash

Mobile payment company Square handling payment portion

Snapchat was recently hacked, leaking thousands of photos. (Image credit: Maurizio Pesce)
Snapchat wants you to…

By Patrick Austin

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(Image: Thinkstock)

[RECAP] She Leads Africa Presents Women’s Entrepreneurship Day Tweet Chat

#WEDAfrica chat featured insights from three global female entrepreneurs

She Leads Africa, a global resource for women entrepreneurs, hosted a chat on Women’s Entrepreneurship…

By Cristie Leondis

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(Image: Thinkstock)

Business Etiquette 101: 5 Rules Every Professional Should Know

These nuances could make or break an opportunity

Sometimes opportunities are lost and gained simply because of business courtesy or nuances. Here’s etiquette…

By Karima Mariama-Arthur, Esq.

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woman-computer-internet

The Sports Résumé: Top Sports-Employment Sectors

Social media and technology skills that are in demand

Check out what it takes to get jobs in the tops sectors of the sports…

By George Bowser, Jr.

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The Good, the Bad, the Ugly: Top Social Media Reactions to Aaliyah Biopic

From film critics to celebrities who knew her, the reviews tanked

From the good to the bad to the ugly, critics, celebs and fans react to…

By Janell Hazelwood

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Net neutrality protest washington

Why Everyone Should Care About Net Neutrality

The battle for how data across the Web and access to it is handled rages on

With President Obama in support of net neutrality and the Internet as a utility, now…

By Patrick Austin

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(Image: Instagram)

9 Motivating Faith Leaders to Follow on Instagram

Follow these inspirational figures to add some positivity to your day

These are 10 faith leaders who have inspirational Instagram accounts and post positive pictures that…

By Cristie Leondis

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Entrepreneurial Inspiration: Top Ten Instagram Accounts to Follow

These celebs have the most entertaining Instagram's for any motivated entrepreneur

Social media has impacted our society in profound ways. Communicating has been made easier, and…

By Cristie Leondis

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(Image: Getty)

Bill Cosby Invite For Twitter Memes Leads to Ridicule

Sexual assault allegations continue to tarnish Hollywood heavyweight's brand

The legendary comedian, Bill Cosby, allowed Web users to create memes using his image, which…

By Kevin L. Clark

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Plunge pic

Meet the Winners: Plunge Culture & Creativity Conference Innovation Slam

Two inventors now eligible to attend Black Enterprise Entrepreneurs Conference

Two winners of the Innovation Slam at PlungeCon were recognized for their creative innovations, as…

By Cristie Leondis

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Image: AP

President Barack Obama Champions Net Neutrality As A Utility

POTUS pushes for freedom on the World Wide Web

President Obama championed net neutrality today in a statement and video in hopes of fighting…

By Kevin L. Clark

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Need That Extra Boost? Follow These 10 Instagram Accounts

For a quick escape via your smartphone, check out these accounts

When you can’t find the motivation to crawl out of bed in the morning, check…

By Cristie Leondis

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(Image: Thinkstock)

Relocating? How to Build a New Professional Network

Whether it's your next opportunity or a fresh start, here's how to expand your network

Relocating for a new opportunity or just a fresh start? Check out these tips on…

By Daron Pressley

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black-emoji-smile-face-unicode

Apple and Google Introducing Ethnic Emojis

A new set of guidelines from Google and Apple could lead to more diverse faces

The joint proposal from Apple and Google would allow for various skin tones on emoji…

By Patrick Austin

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Image: Election Day

10 Election Day GIFs Advocating Your Right to Vote

Make sure your friends and family get out and vote

Today, Nov. 4, marks the moment that politicos and Americans have been waiting for: Election…

By Kevin L. Clark

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(Image: Thinkstock)

Twitter Turn Up: 5 Easy Tips for Entrepreneurs to Upgrade Your Presence

Use these steps to boost exposure and gain more customers

Need to expand your marketing power and increase sales with Twitter? Try this strategy to…

By Teri Harrison

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Image: File

Meet Patricia Cesaire, Co-Host of Our World with Black Enterprise

New season premiers weekend of Nov. 1

Digital strategist and entrepreneur Patricia Cesaire to join Paul Brunson as the new co-host of…

By Courtney Connley

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Image: Twitter

15 Twitter Reactions to Chadwick Boseman as ‘The Black Panther’

The '42' and 'Get On Up' star joins Marvel in a 5-picture deal

Celebrated actor Chadwick Boseman just scored a big coup with new role as T’Challa in…

By Kevin L. Clark

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More Than Just Your Resume: 6 Ways to Use LinkedIn to Network Your Way to Success

Use these key tips to optimize your career

Long thought of as a place to post a resume online, LinkedIn has evolved and…

By Courtney Herring

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(Image: Thinkstock)

Web Series Producers: Up to $150,000 Available via New Funding Innitiative

National Black Programming Consortium launches incubator to provide programming

The National Black Programming Consortium has launched a new funding initiative designed to identify innovative…

By Carolyn M. Brown

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(Image: Thinkstock)

4 Savvy Tips For YouTube Marketing

This strategy will help you leverage the popular platform for branding success

Learn how to use the power of video to catapult your brand on popular platform…

By Teri Harrison

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(Image: Thinkstock)

4 Ways Search Engines Help Small Businesses

Appearing in local search results can affect sales and business growth

Knowing how search engines rank your business is key in driving growth and expanding exposure.

By Carolyn M. Brown

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(Image: Thinkstock)

The Sports Resume: ESPN Recruiters Share Tips for Gaining Employment

Three professionals detail keys to employment

Three recruiters from ESPN get real about how to get employed in the sports industry.

By George Bowser, Jr.

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Small Business advice from Twitter’s Founder

Co-Founder of Paypal: “Probably A Lot of Pot-Smoking At Twitter”

Billionaire venture capitalist believes social media site "horribly mismanaged"

Billionaire venture capitalist believes Twitter is “horribly mismanaged.”

By Richard Spiropoulos

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Image: Gallo Images / Rex Features

15 Reactions To Oscar Pistorius ‘Not Guilty’ Verdict

Social media on fire after verdict announced

Twitter blew up over Oscar Pistorius being found ‘not guilty’ for killing his girlfriend, Reeva…

By Kevin L. Clark

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Image: State Of The Nation

25 Most Heartfelt #NeverForget Moments Dedicated to 9/11

On the 13th anniversary of 9/11, the world pays its respects

Today marks the 13th anniversary since the attacks on American soil happened. Twitter remembers 9/11…

By Kevin L. Clark

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CeeLo Green Continues to Suffer Consequences After Rape Comments

Entertainer cut from two festivals

According to reports, recording artist CeeLo Green is continuing to pay for the price for…

By BlackEnterprise.com

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Ray Rice is paying a high price for the damage to his reputation. Don't just condemn. Take a lesson. Image: Wikipedia

#WhyIStayed: Top 10 Twitter Reactions to Ray Rice Scandal

Twin hashtags go viral and spark a necessary discussion

Ray Rice’s abuse outted via video sparked creation of twin trending hashtags, #WhyIStayed and #WhyILeft.…

By Kevin L. Clark

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Ray Rice (Image: File)

Reports: NFL Player Ray Rice Contract Terminated

With social media and industry outraged, here are 30 Twitter reactions to wife's assault

Baltimore Ravens’ Ray Rice is currently being ethered by Twitter as the full video of…

By Kevin L. Clark

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Image: Getty

RECAP: Black Enterprise Gets ‘Curved’ At Samsung Unpacking Event

Will Samsung have enough to dethrone Apple?!

On Sept. 3, Samsung took over New York at an undisclosed location to present an…

By Kevin L. Clark

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4 Awesome Ways to Use Instagram to Make Better Career Moves

How to make the popular platform work for you in connecting with companies

Most use Instagram for posting pictures of leisure, but the truth is, Instagram is bigger…

By Daron Pressley

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Image: Twitter

Hood Fab: 10 Signs You’re in the Ghetto

There's been a recent fascination with the 'hood, so take a look at signs you're in a struggle neighborhood

A McDonald’s that hosts weddings. Vending machines robbed of their items. Check out these and…

By Kevin L. Clark

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Image: Twitter

15 #BlackTwitterStudyResults You Should See

Findings back-fire as social media reflects dissatifaction with the study

USC decided to study Black Twitter. They responded in anger with #BlackTwitterStudyResults ethering the report.

By Kevin L. Clark

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(Image: Facebook)

Snoop Dogg, Jay Z, Even Drake: Amazing Makeup Artist Transforms Into Hip-Hop Royalty

Magali Beauvue wows with celebrity metamorphosis

Makeup transformation have flooded social media, but these take things to another level. One female…

By Janell Hazelwood

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Twitter bird in wood

Twitter’s Favorite Feature Could Get You Fired

Is the company turning favorites into retweets and exposing your privacy?

Favorites were always available on public Twitter profiles, but never seen in timelines. (Image credit:…

By Patrick Austin

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Photo: Instagram

10 Twitter Reactions To LeBron James’ Startling Weight Loss

Photo has NBA and sports fans talking and tweeting

The two-time NBA champion has adopted a no-carbs diet that has drastically changed his figure.…

By Kevin L. Clark

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Musa Tariq Nike Burberry Apple Social Media

Apple Starts Taking Social Seriously With Latest Hire

Musa Tariq, former social media head of Nike, will head Apple's newest initiative

Musa Tariq has worked with Apple's head of Retail and Online Stores, Angela Ahrendts, when…

By Patrick Austin

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Social Media Logotype Background

10 Reasons Small Business Shouldn’t Neglect Social Media

Your company’s credibility could depend on it

It doesn’t matter if you are running a micro enterprise, a small business, or a…

By Carolyn M. Brown

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Photo: YouTube

Black Twitter Blasts Busta Rhymes In ‘Swagger Wagon’ Ad

The heavyweight MC angers the masses in Toyota's new commercial

Today marks a sad day for fans of Hip-Hop and the culture, as veteran lyricist…

By Kevin L. Clark

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Skip the objective. Objectives are outdated and rarely used in today’s world of professional resume writing. The purpose of the objective was to tell employers what you were seeking, i.e. “a challenging sales position.” Instead, the objective has now been replaced with a career profile or a summary of qualifications which tells employers exactly what you have to offer, i.e. “accomplished professional with 10 years sales experience.” Your resume should include a concise yet quality career profile which clearly indicates what you have to offer, rather than just what you desire. Employers are far more attracted to a candidate who actually brings something to the table.

The Sports Resume: 3 Applicant Tracking Systems That Affect Hiring

Learn how to tailor your job seeking documents for each position

From The Sports Resume: Learn all you can about this platform, used by employers, to…

By George Bowser, Jr.

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Beware of a New Scam on Facebook

Sneaky tool tricks user into hacking themselves

Make sure to keep a close eye on all of your social media accounts.

By Sheiresa Ngo

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Image: Vine

Young Man Uses Vine to Blasts Store Employees Following Him

User showcases his 'shopping while black' experience

Vine user, Rashid Polo, uses the social media video app to blasts employees following him…

By Courtney Connley

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#TBH: What Every Parent Needs To Know About Popular Hashtags

Hashtags can provide valuable insight and emotional red flags

Learn how to speak the language of teens on social media from dirty words to…

By Richard Spiropoulos

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airbnb new logo

Rebranding Faux Pas: 3 Tips For Effective Logo Design

Airbnb's redesign serves as example of what not to do when rebranding

Airbnb’s newest logo, Bélo, violates a few core principles of logo design, but with a…

By Patrick Austin

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Photo: Bungie

Sci-Fi Fascinations: 10 Twitter Reactions To Bungie’s Destiny Beta Unveiling

Next-gen offering has taken social media by storm

Bungie’s Destiny sci-fi actioner has been regarded as one of the most anticipated games in…

By Kevin L. Clark

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Girl Gone Geek: Jamila Rowser Brings Unique Chic to the Masses

Blogger talks digital culture and expanding reach of black nerds

Blogger, Jamila Rowser, BlackEnterprise.com chatted with Rowser on how digital culture and her fight for…

By Kevin L. Clark

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Photo: Instagram

The 10 Most Inspiring ‘Humans Of NY’ Stories You Should See

Photoblog's telling visuals and commentary have gone viral on social media

Photographer Brandon Stanton started “Humans of New York” a New York City-based photoblog that has…

By Kevin L. Clark

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Consumer Tip of the Day: Get Complaints Resolved via Social Media

You have options to have your grievances addressed

If you have grievances with a company’s services or products, social media may be your…

By Sheiresa Ngo

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Photo: Bondfire Radio

5 Things You Didn’t Know About ‘TK In The AM’

If you're unfamiliar with the popular radio veteran, get hip now

Tasty Keish, a popular radio veteran, is a force you should know as ‘TK in…

By Kevin L. Clark

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(Image: Thinkstock)

The Sports Résumé: Developing the Perfect Job Description

Knowing how to describe your previous duties can make or break your opportunity

Learn how to separate your candidacy from the competition by composing winning job descriptions on…

By George Bowser, Jr.

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(Image: Shutterstock)

Millennials Choose Smartphones Over Deodorant

Report also finds older adults ranked phones and deodorant as equal in importance

The Bank of America Trends in Consumer Mobility report finds millennials reveal they believe a…

By Kevin L. Clark

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Survey: Advertisers Prefer Twitter Over Facebook

Brands to increase social media spend as part of overall marketing budget

According to Ad Age, marketers reported spending slightly more on digital and social media, but…

By Carolyn M. Brown

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build a more inspired and productive team in 2014

Why ‘No New Friends’ May Be Blocking Your Success

The success we seek is directly related to the success of our relationships

While we may have few true friends in life, we mustn’t block potential success by…

By Pervis Taylor, III

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GOOGLE

Can You Sue Google For Ruining Your Business?

Forty-year-old Serbian Crown restaurant says yes, you can

Serbian Crown, a restaurant that once served lion’s meat, is closed, and suing Google for…

By Patrick Austin

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Photo: YouTube

10 Best #ShmoneyDance Videos Gone Viral

Next-gen Brooklyn, N.Y., rappers create viral Web sensation

Bobby Shmurda and his Brooklyn crew have created a viral sensation called the “Shmoney Dance”…

By Kevin L. Clark

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Twitter ‘Buy Button’ Appears On Website

With stocks down, can Twitter create a new source of revenue?

With stocks down, can Twitter create a new source of revenue through the advent of…

By Kevin L. Clark

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Tim-Howard-makes-World-Cup-history

Tim Howard: The Safest Hands in America

U.S. Goalkeeper cements legacy with 2014 World Cup performance

In the line of fire: How U.S. soccer goalie Tim Howard nearly single-handedly saved our…

By Richard Spiropoulos

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black-enterprise-instagram-to-debut-original-program

Instagram To Debut First Original TV Show

Is this a brave new step into the future or nah?

Instagram hopes to debut ‘Artistically Challenged,’ its first original TV show, to the masses exclusively…

By Kevin L. Clark

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ManWomanBusinessDiversity

The 15 Realest #NiceGentrifier Tweets You Should See

Gloria Malone's keep-it-real trending topic has elicited strong responses

Gloria Malone’s keep-it-real #NiceGentrifier hashtag has been trending, so we’ve taken the 15 best tweets…

By Kevin L. Clark

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(Image: Thinkstock)

10 Things I Ignore On Twitter

Everyone has their pet peeves on Twitter. Here are just 10 of mine. Don't let me have to block you.

I love Twitter, but there are things people do that get on my last nerve.…

By Alfred Edmond, Jr.

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15 Most Critically Outrageous Tweets From #BETAwards

Twitter kept jokes flowing throughout the night of high points---and mishaps

Twitter came out in full force with the most outrageous and critical insights on the…

By Kevin L. Clark

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build a more inspired and productive team in 2014

Winning Team: 5 Essential Professionals for Start-Up Success

These key talented individuals will ensure your business growth

Learn how to create your own business dream team.

By Teri Harrison

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Small Business advice from Twitter’s Founder

Twitter Now Supports GIFs

Moving images tool enhances marketability for brands and consumers

Check out five ways companies can use a valuable tool and resource to market products…

By Richard Spiropoulos

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Top 5 Cool Jobs for Social Media Fanatics

These options are perfect for the Web savvy

If you love being on the Web and have a knack for social media, these…

By Janell Hazelwood

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Small Businesses Underutilizing Social Media

You Need A Social Media Manager On Your Team

There is added value in having a strategist and a communicator representing your company's brand

There are two job titles floating around the business world: social media manager and community…

By Carolyn M. Brown

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Bring your own lunch and use recyclable containers. Making your own instead of ordering a $10 lunch can definitely save pennies, but also, when you make your own lunch in recyclable containers, you help to ensure that plastics won't end up polluting an ocean or river near you.

Share our Strength Uses Smartphones to Help Eliminate Child Hunger

Campaign uses smartphones to help feed kids in need

In response to kids missing meals when school is out, Share our Strength is using…

By Courtney Connley

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Twitter bird in wood

Twitter Now Lets You Mute Users

New function essentially a more polite form of unfollowing

You can officially mute Twitter followers thanks to an update rolling out in a few…

By Patrick Austin

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T. Boone Pickens and Harry Reid

T. Boone Pickens Welcomes Dr. Dre to The 1 Percent With a Tweet

After telling Drake that $1 billion is harder to make than $1 million, business magnate T. Boone Pickens is welcoming potential billionaire Dr. Dre to the ultimate club.

Business magnate T. Boone Pickens has donated over half a billion dollars to charities and…

By Patrick Austin

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Rakesh Agrawal

PayPal Executive Fired Over Twitter Rant

Rakesh Agrawal went on an insulting spree over the weekend, calling out everyone from venture capitalists to fellow coworkers

Agrawal joined PayPal in March after serving as a consultant and became Director of Global…

By Patrick Austin

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Actress Tia Mowry-Hardrict Sues Over Tweets

Actress says she was shortchanged for sponsored Twitter posts

“Sister, Sister” star Tia Mowry-Hardrict is suing for profits not seen for her social media…

By Cedric 'BIG CED' Thornton

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More Than Just ‘Likes’: How Millennials Can Leverage Social Media Popularity for Career Wins

Three tips to turn the virtual popularity contest into professional capital

Who hates the satisfying feeling of getting lots of likes or double taps on your…

By Janell Hazelwood

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Twitter's new profile views offer larger profile photos, wider cover photos, and tweets you can pin to your page.

How-To: Take Advantage of Twitter’s New Profile Layout

From using larger images to showing off your best tweets, Twitter's new profile layout is designed with you and your business in mind

Twitter’s new profile views offer larger profile photos, wider cover photos, and tweets you can…

By Patrick Austin

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Christopher Carbone used writer Mikki Kendall's photo as an avatar for #RaceSwapExp, and was deluged with hateful responses.

Man Uses Black Female Picture on Twitter For #RaceSwapExp, Receives Hate Speech

During Suey Park's protest against Colbert, Carbone participated in #RaceSwapExp, where he used a black avatar instead of his normal one

Are you surprised?

By Patrick Austin

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The graphic tweet was deleted after an hour of uptime, and is currently being investigated by the airline.

US Airways Just Tweeted a Graphic, NSFW Photo

The saucy tweet at a US Airways passenger was deleted, but not before Twitter users took screenshots and spread them around the Web

What a social media fail

By Patrick Austin

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TeenNick chairman Nick Cannon won for "Celebrity Entrepreneur of the Year."

Shorty Awards: Who’s Who of Social Media Honored in New York City

Jerry Seinfield, Nick Cannon among Shorty Award honorees

The Shorty Awards, held in New York City at the Times Center, honored the best…

By Janell Hazelwood

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(Image: Thinkstock)

Throwback Thursday: 3 Vital ‘Old-School’ Career Advancement Practices That Still Work

How young professionals can incorporate business habits of yesteryear to find success

Traditional communication? On-site experiences? Remember those? Though technology is awesome, “old-school” business practices still lead…

By Janell Hazelwood

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The Cupola observatory module was installed in February of 2010.

The First Instagram Selfie From Space is Pretty Awesome

With Earth in the background photobombing, American astronaut Steven Swanson became the first person to take a selfie on Instagram in space

The photo was taken in the observatory module of the space station, the Cupola

By Patrick Austin

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Is Tweeting Ruining Your Relationship?

Using Twitter doesn't mean you're more likely to break up, but it does mean you'll probably fight about it with your partner

How much you tweet shows how much you cheat?

By Patrick Austin

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Morin Oluwole, chief of staff to vice president of global marketing solutions, Facebook (Image: About.me)

Power Women of the Diaspora: Facebook Chief of Staff Defines Her Career on Her Own Terms

How Morin Oluwole transitioned from science to successful social media career

How Morin Oluwole transitioned from science to success social media career at Facebook.

By Kandia Johnson

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People like music producer Just Blaze took advantage of the Ralph Lauren discount.

Ralph Lauren Employee Coupon Code Leaks On Twitter, Causes ‘Pologate’

At 65% off, almost everything was up for grabs

The retailer eventually terminated the code

By Patrick Austin

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AngryYoungWomanComputer

When Keeping It Real Goes Wrong: The LinkedIn Edition

Young professional shows rude job site owner power of social media

Head of a popular online job bank in Cleveland gets a lesson in the power…

By Janell Hazelwood

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Brooklyn photographer Daniel Arnold has earned over $5,000 so far in his Instagram photo sale.

Instagram Made This Man $15K in One Day

By selling some 4 x 6's on Instagram, Daniel Arnold went from being a poor artist to a pretty well-off photographer.

Brooklyn photographer Daniel Arnold has earned over $5,000 so far in his Instagram photo sale.
Talk…

By Patrick Austin

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Cory Bookerby Rayon Richards

Junior Senator Cory Booker Faces Off With The Most Polarized Congress In American History

The hyperconnected NJ senator is eager to enact policies that will shape the nation

It was within a week of being sworn into the U.S. Senate that former Newark…

By Carolyn M. Brown

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WomanComputerCity

Women of Power: 3 Tips to Manage Your Online Reputation

How to ensure your Web brand matches reality

The Black Enterprise Women of Power Summit, attendees learned how to manage their Web brand…

By Janell Hazelwood

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Women of Power: 3 Tips to Maximize LinkedIn for Professional Success

Think beyond the basics to ensure you're getting the most from your experience

Social media expert S. Lynn Cooper shares tips for Black Enterprise Women of Power Summit…

By Janell Hazelwood

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When Blogging Goes Wrong: 3 Common Branding Mistakes to Avoid

How to ensure the message you're sending is the right one

It seems everyone is a blogger—but not a good one. If you want to leverage…

By Janell Hazelwood

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Three branding experts weigh in on social media's do's and don'ts at Black Enterprise's "Innovate or Die!" panel during Social Media Week in NYC.

#DrivingInnovation Twitter Chat Highlights the Do’s & Don’ts of Social Media Branding

Three branding experts weigh in on social media's do's and don'ts at Black Enterprise's "Innovate or Die!" panel during Social Media Week in NYC

What did you learn?

By Patrick Austin

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Facebook CEO Mark Zuckerberg

Facebook Buys Messaging Startup WhatsApp for $16 Billion in Cash and Stock

The acquisition is Facebook's largest purchase since Instagram in 2012

WhatsApp will continue to operate independently and “retain its brand”

By Patrick Austin

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Build Your Voice, Build Your Brand: 3 Steps to Gaining a Professional Platform

Create a winning image of yourself with these tips

As a young professional, it’s best to know how to build a platform for yourself…

By Janell Hazelwood

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2014 Women of Power: S. Lynn Cooper Shares How To Use LinkedIn To Move Up

How effectively are you using your professional profile page?

S. Lynn Cooper, founder of Socially Ahead, shares insider tips on how to leverage one…

By Carolyn M. Brown

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woman-computer-internet

How to Make Your Website Work For You

Social media expert S. Lynn Cooper gives power women tips to enhance their digital presence

BlackEnterprise.com contributor and our Women of Power workshop moderator S. Lynn Cooper provides her surefire…

By Janel Martinez

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10 People You Should Be Following on Twitter

Founder and chief executive of Quintessence Multimedia Melinda Emerson (@SmallBizLady) lists top individuals to follow

Founder and chief executive of Quintessence Multimedia Melinda Emerson (@SmallBizLady) highlights game changers to follow…

By BlackEnterprise.com

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Focus on the problem  

Rather than addressing a problem a potential user may encounter, many entrepreneurs talk solely about the solutions their product promises to deliver.  Your app might offer a great resolution to an issue; however a successful pitcher will draw people in, discussing problems a potential user faces in their daily lives.  

Focus on the user’s pains. Why do people care? What is bothering them? What upsets or frustrates them?  

A huge chunk of time should be dedicated to addressing the problem. It draws people into the conversation. If you’ve grabbed a potential user’s attention, they will ask you about the solution.  

Reminder: Keep it moving if you get stuck. Trust, more people will notice if you freeze.

Thought Leadership 101: How to Become a Thought Leader Online

Social media expert S. Lynn Cooper gives power women tips to enhance their personal brand online

Black Enterprise has tapped social media expert S. Lynn Cooper to provide tips on branding…

By Janel Martinez

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Headsets are high up on the list of must-have tech gadgets to gift this holiday season. While some prefer their earphones bedazzled with gems or coated in their favorite color, others like them simple and in-ear or—the exact opposite—over-ear and as large as ever. BlackEnterprise.com has got you covered, suggesting some of today’s latest headphones for the tech geek (or novice) in your life.--Janel Martinez

Listen Up! How to Become a Savvy Social Listener

Women of Power workshop moderator S. Lynn Cooper gives power women the scoop on effective listening

Black Enterprise Women of Power moderator S. Lynn Cooper provides power women with the top…

By Janel Martinez

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Social Media Strategies for Crisis Communications Webinar

A free webinar from the SBA designed to help small businesses handle crises via social media

Communicating a key message to your staff, clients and business partners in an accurate manner…

By C. Daniel Baker

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A Lifelong History: It used to be acceptable to chronologically list every job you ever had on your resume. However, today’s hiring managers are more concerned about the relevance of your experience rather than the length of your experience. For an experienced professional, listing your first job out of high school isn’t really necessary unless it’s the only job you’ve ever had. While 10 years of work history is the standard, it’s okay to list older experience if it is relevant.

How to Handle Your Online Reputation Like a Woman of Power

Social media expert S. Lynn Cooper gives power women a social media makeover

If you’re a power woman, chances are you’re utilizing professional social media site LinkedIn. Here,…

By Janel Martinez

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Build a social media and website platform before you begin. If you do not have an interconnected presence between your website/blog, Facebook, Twitter, MySpace, et al, then how will people find your book and how will you blast it out to the largest constituency possible?  The Internet is vast and a small cry in the dark for attention will get lost without a true platform.

Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

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(Image: ThinkStock)

Virtual Virtuoso: How to Network at Online Events and Career Fairs

Don't miss the boat on a booming employment trend

With today’s tech-focused business environment, Web-based meetups and career fairs are booming. Here’s how to…

By Janell Hazelwood

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(Image: Thinkstock)

Then and Now: 10 Gigs That Didn’t Exist Before, But Are Now Booming

Tech, fitness-related jobs lead as high in demand and big on salary potential

These jobs weren’t even a thought for companies to invest in before and are now…

By Janell Hazelwood

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black woman texting

How Text Messages and Social Media Devalued Personal Communication

Let’s use social media and mobile devices to facilitate, instead of replacing, authentic personal communication

Our increasing reliance on less-than-personal communication has resulted in less civility, courtesy, and consideration of…

By Earl G. Graves, Sr.

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Artist and Fitness Buff Talks Social Media’s Role in Career Advancement

Keaira LaShae uses Web to merge professional interests

Artist and fitness enthusiast Keaira LaShae has used social media to fuel her day job…

By Sasha King

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Privacy Wins: New Jersey Bosses Can’t Ask For Social Media Account Passwords

No more snooping into your private affairs, but what's public is still up for scrutiny

A law finally enacted in New Jersey prohibits employers from asking for workers’ social media…

By Janell Hazelwood

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Who Should Manage a Company’s Social Media Presence?

When it comes to your company's social media strategy, who should take the lead?

Overseeing an organization’s social media efforts usually overlaps departments. Here’s how to decide who in…

By C. Daniel Baker

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(Image: Thinkstock)

Caught Slipping: 7 Oversights That Could Cost You Your Career

Forgo these power plays and you may see your professional pursuits go down the drain

Forget these power plays and you might watch your career pursuits go down the drain.

By Janell Hazelwood

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Unfriend: How to Keep Your Boss Out of Your (Social Media) Business

You can approach that awkward moment with professional ease

So your boss is encouraging connection via social media and wants to follow your updates.…

By Jamie Harrison

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(Image: Thinkstock)

How to Use Your Love of Facebook in Your Job Search

If you’re a Facebook fanatic, try incorporating these steps in your job search.

By Janell Hazelwood

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China Muoka, technology entrepreneur and CEO of JobClickr and RentIsh, gave attendees tips on search engine optimization (SEO) and talked about the importance of your brand's searchability. It's important you know what's on the Web about you, your company or your brand and how you can control that, he said.

IBOM LLC Hosts Interactive Social Media Week Event for Young Professionals and Entrepreneurs

Media, tech and law professionals talk branding and best practices

On Sept. 27, Ibom LLC in partnership with The City College of New York, hosted…

By BlackEnterprise.com

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(Image: Thinkstock)

Top 5 Social Media Mistakes Keeping You From Employment

Overuse of profanity a major turn off for prospective employers

Overuse of profanity and mention of guns among top social media turnoffs for prospective employers.…

By Janell Hazelwood

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Curlistas Share Tips on Natural Hair Blogging

‘Let Your Hair Down Expo’ hosts on expanding your digital empire

BlackEnterprise.com caught up with Let Your Hair Down expo hosts Jenell Stewart of KinkyCurlyCoilyMe! and…

By Janel Martinez

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Social Media Mistakes Small Businesses Should Avoid

If you can’t do it right, it might not be worth doing at all when it comes to using Twitter and other platforms

Most social media sites will give you the chance to include your logo, images, website…

By Carolyn M. Brown

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5 Steps to Stellar Personal Branding on the Web

Make an excellent professional impression on the Web

Use these quick steps to get started on the right path to establishing your professional…

By Janell Hazelwood

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Networking 101: Real-Life Tips on How to Upgrade Your Circle’s Value

Quick, smart tips for the young professional just getting started

Don’t be too thirsty. If you’re a young professional just getting started, this strategy will…

By Joshua Perrin

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Social networking site Facebook rolls out searchable hashtags (Image: Facebook)

4 Tips to Formulate a #Hashtag Strategy

How to build (or improve) your hashtag approach

Four tips to building a stronger hashtag strategy.

By S. Lynn Cooper

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Freelancers: Top Ways Facebook Can Help You Land Your Next Gig

Use this top platform to find your next opportunity

Strategy to maximize your use of the popular platform to find freelance opportunities.

By Janell Hazelwood

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5 Social Media Habits That Will Get You Unfollowed

Beware: Your social habits could be pushing followers away

Five habits to avoid on your social media platforms.

By BlackEnterprise.com

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(Image: Thinkstock)

3 Tips for Using Instagram Video for Job-Seeking Success

Use these tips to optimize your efforts on social media

With Instagram adding 15-second videos to the mix, the dynamic of communication via the Web…

By Joshua Perrin

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Month of the Man: How Black Men Can Leverage Tech Careers

Leaders weigh in on balancing your day job with side hustle and turning ideas into profits

Leaders including Eric Hamilton, co-founder of Around-the-Way app, and tech developer Muoyo Okome talk keys…

By Janell Hazelwood

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Tech Startup of the Week: Fluencr Rewards Users for Promoting Brands

Former NFL Player Gerome Sapp found a way for anyone to leverage their social celebrity

Former NFL Player Gerome Sapp created Fluencr.com to provide a marketplace that allows anyone the…

By Marcia Wade Talbert

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Messy Millennials: How Social Media TMI Can Lead to Major Losses

Latest 2Chainz incident brings to light the down side of transparency

Young professionals, the more you disclose about your private life on social media, the more…

By Janell Hazelwood

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Small Businesses Underutilizing Social Media

Preteens All Over Social Media Unsupervised

Tweens undeterred by dangers of cyberbullying, sexual predators

Nearly 90 percent of tweens think their social media sites are safe, despite well-documented dangers.

By Aaron Morrison

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4 Ways to Build B2C Relationships Online

Tips on establishing business-to-consumer relationships

Four tactics to build relationships online with your customers.

By S. Lynn Cooper

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Use coupons for price reductions. Don’t miss out on a great deal--- compliments of a coupon---when you’re forced to purchase a brand new textbook. Sites like RetailMeNot.com and PromoCodes.com list the latest coupons and special offers by several major retailers that sell textbooks and other college supplies. A quick search is all it takes to find some attractive discounts on your next purchase.  Coupons are a good idea if you have any college courses that require you to purchase the latest edition of a book. Just be prepared for some serious sticker shock. It’s not uncommon for a new college textbook to cost $100 or more.

10 HBCUs Effectively Using Technology and Social Media

Historically black colleges and universities use digital to appeal to prospective and returning students

See how these 10 HBCUs are effectively using technology and social media.

By Janel Martinez

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(Image: Thinkstock)

Strategic Advancement: What’s Your Network Worth?

Use this strategy to analyze the effectiveness of your circle

This step-by-step strategy will help you evaluate your personal and professional network for supreme success.

By Janell Hazelwood

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Real-World Influence 

The new algorithm is making social networking prowess less of a big deal. In addition to factoring in your actions on Twitter, Facebook, Google+ and other networks already included, Klout now uses information from Wikipedia.

“We had to figure out how to balance the real-world influence with the online influence,” said Klout founder and CEO Joe Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”

Read more at Mashable…

9 Social Marketing Metrics You Should Know

See which social metrics you should monitor

A panel of successful entrepreneurs share which numbers they’re monitoring on social media sites such…

By BlackEnterprise.com

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NBA to Televise Social Media Awards

Second annual NBA Social Media Awards presented by SAP will highlight most-talked about moments in sports

NBA TV will televise the second annual NBA Social Media Awards. The awards will air…

By BlackEnterprise.com

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Small Businesses Underutilizing Social Media

3 Tools to Maximize Your Social Media Impact

Make the most out of social media analytics with these tools

Tools you can utilize to make an impact on Twitter, Facebook and Instagram.

By S. Lynn Cooper

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FrustratedComputerManOffice620480

Why Your Social Media Strategy Isn’t Working—and How to Fix It

Five simple, easy-to-follow ways to fix your social media strategy

Five reasons your brand’s social media strategy isn’t working, and what you can do to…

By S. Lynn Cooper

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Gatsby

A Timeless Classic: Top Career Lessons from ‘The Great Gatsby’

Classic story includes timeless themes to avoid career ruin

As F. Scott Fitzgerald classic hits theaters, take a look at timeless lessons from the…

By Janell Hazelwood

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(Image: Thinkstock)

How to Market Yourself in 150 Characters or Less

Use this strategy to condense your elevator pitch

Oftentimes, employers have little time and less patience. Learn the art of introducing what you…

By Janell Hazelwood

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(Image: Thinkstock)

Six Brain-Boosting Steps to Smarter Thinking

Improve your thinking skills with these books and Web resources

Take these six steps to get smarter and strengthen your thinking skills for ultimate career…

By Semhar Nyomi Woldeyesus

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5 Ways to Optimize Your Social Media Profiles for Job Seeking

These tips are quick, simple and out of the box

So you’ve seen tip after tip on optimizing your resume. Well these are simple and…

By Janell Hazelwood

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SBA Launches Social Media Webinar Series for Small Businesses

SBA webinar focuses on the topic: "Social Media: Helping You Get Started"

SBA webinar series to help small businesses leverage and grow their businesses using social media.

By C. Daniel Baker

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(Image: Thinkstock)

7 Smart Ways to Be More Productive Online

Spend time wisely while you're on the Web

Oftentimes, reports focus on how workers are unproductive while at work, loafing around the Internet.…

By Janell Hazelwood

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Small Businesses Underutilizing Social Media

5 Emerging Social Networks Worth Knowing

Social networks to keep an eye on

Highlight of five social media sites worth knowing.

By BlackEnterprise.com

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Cops Catch Gang Members Through Facebook and Twitter Posts

Who needs a forensic team when you have social media?

NYPD arrest 63 gang bangers by following them on Facebook and Twitter.

By Gerren Keith Gaynor

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Google "announces" it's beta testing Nose, a new feature that allows users to smell their search results from their device (Image: Google)

April Fools’ Day 101: What You Can Learn From Brand Hoaxes

See what you can learn about social media marketing from this year’s pranks

BlackEnterprise.com has come up with five ways to inject personality into your brand’s social media…

By S. Lynn Cooper

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6 People That Should be Avoided on Social Media

Treat your social media profile like your home

Depending on what you want out of it social media can be an entertaining and…

By Sasha King

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4 Smart Ways to Use Twitter to Find Your Next Gig

These steps can ensure you find job-seeking success

Job seekers, these steps will ensure you maximize the time you’re spending tweeting, to find…

By Janell Hazelwood

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SocialMedia

Calling All Recruiters: How to Best Screen Candidates via Social Media

A step-by-step process on finding the best of the best on the Web

When it comes to finding great talent, recruiters must also leverage their visibility on the…

By Sasha King

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Real-World Influence 

The new algorithm is making social networking prowess less of a big deal. In addition to factoring in your actions on Twitter, Facebook, Google+ and other networks already included, Klout now uses information from Wikipedia.

“We had to figure out how to balance the real-world influence with the online influence,” said Klout founder and CEO Joe Fernandez. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”

Read more at Mashable…

How to Reinvent Your Brand With Social Media

Consider the methods used by these five entrepreneurs

BlackEnterprise.com highlights tips to reinventing your brand via social media.

By S. Lynn Cooper

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Trent Mays, 17, and Ma’lik Richmond, 16, both football players at Steubenville High School, received a guilty verdict on all charges (Image: File)

Social Media Plays Immense Role in Steubenville Rape Trial

New technology making everyday people apart of conviction process

In a case that played out not only in the court room, but from smartphone…

By Janel Martinez

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(Image: Thinkstock)

5 Social Media Pitfalls Brands Need to Avoid

Avoid these social media offenses

BlackEnterprise.com highlights five tricks of the trade to help you steer clear of common social…

By S. Lynn Cooper

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(Image: Facebook)

How to Get the New (and Improved) Facebook Newsfeed

Redesigned Facebook newsfeed rolls out today

Facebook CEO Mark Zuckerberg unveiled a new look for the newsfeed on Thursday morning. The…

By BlackEnterprise.com

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(Image: TweetDeck)

6 TweetDeck Alternatives

With the social media dashboard dead, these other options help you socialize with ease

Popular social media platform TweetDeck is shifting gears, killing off its older mobile offerings like…

By BlackEnterprise.com

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(Image: Thinkstock)

Sports Tops Social TV Spots, Data Shows

NBA games dominated both cable and broadcast programming

According to data provided by Trendrr, NBA games were the most-discussed programs this week.

By BlackEnterprise.com

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(Image: Thinkstock)

How to Use Social Media, Without Getting Sucked In

4 ways to avoid getting sucked in by social media

In honor of the National Day of Unplugging, here are 4 ways to avoid getting…

By BlackEnterprise.com

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Whether you’re stateside or abroad, social media has made our world a  lot smaller. Last week’s Social Media Week (SMW) events and  conversations, many of which took place on Twitter, Facebook and  Instagram, to name a few platforms, are proof that geographic borders  can’t contain the flow of ideas in the digital age. 

With the dust slowly settling on SMW Lagos, which made its debut in Africa last Monday, BlackEnterprise.com is highlighting power women in Africa who have made a sizeable social  impact. These women were selected for their influence and position in  their respective industry, relevance within their field or due to their  promising future. 

From socialites and politicians to actresses and technophiles, these 10 power women should be on your Twitter list: --Claudine Moore

International Influence: 10 Power Women in Africa to Follow on Twitter

From socialites and politicians to actresses and models, hese 10 power men should be on…

By Claudine Moore

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