Tag Archives: Social media

(Image: Thinkstock)

SXSW 2012: 4 Tips on Giving in the 21st Century

Social media makes philanthropy safe and easy

Cheryl Contee of Fission Strategy’s 2012 SXSW Interactive Festival panel, “21st Century Giving: Social Philanthropy’s…

By Marcia Wade Talbert

Posted: Tags: , , , , , , , , , , , , , ,
TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

SXSW 2012: The Power of ‘Black Twitter’

Kimberly Ellis, commonly known as Dr. Goddess, explains why black people are more than mainstream’s view of “Black Twitter”

In her SXSW panel discussion, “The Bombastic Brilliance of Black Twitter,” Kimberly C. Ellis set…

By Marcia Wade Talbert

Posted: Tags: , , , , , ,
Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how widely-recognized brands are successfully reaching out to diverse communities (Image: Winston Ford)

SXSW 2012: How Brands Can Reach a Diverse Online Community

Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how big-name brands are successfully reaching out to diverse communities and what you can learn from their techniques

“Mining Diversity: Developing a Community of Color” panelist Trevite Willis discusses best practices for businesses…

By Winston Ford

Posted: Tags: , , , , , , , , , , ,
Blogging While Brown founder Gina McCauley discusses brand awareness and digital content monetization at her panel “Social Media Sharecropping: Black Tech Adoption” at SXSW 2012 (Image: Winston Ford)

SXSW 2012: ‘Social Media Sharecropping’ Encourages African Americans to Monetize Digital Content

Blogging While Brown founder Gina McCauley talks digital content monetization and brand awareness at her panel during 2012 South by Southwest (SXSW) Interactive

The SXSW 2012 panel “Social Media Sharecropping: Black Tech Adoption” focused on creating an online…

By Winston Ford

Posted: Tags: , , , , , , , , , ,
Presidential-Twitter-300x232

Will Social Media Determine the 2012 Presidential Campaign?

Exploring the impact of Twitter and Facebook on how voters will cast their ballot

Social media is so engrained into our society that it may be a determining factor…

By Hajj Flemings

Posted: Tags: , , , , , , , , , , , , , ,
(Image: Thinkstock)

6 Things Your Small Business Can Learn from Amazon, Apple, Facebook, and Google

In the age of the platform, there is much entrepreneurs can learn from these innovative businesses

In the age of the platform, there is much entrepreneurs can learn from these innovative…

By Alan Hughes

Posted: Tags: , , , , , ,
Black-Enterprise-March-2012-cover-300x232

Can Social Media Save Your Business?

Join us on Facebook for a Power Lunch with entrepreneur and cover subject Dawn Fitch

Imagine growing your revenue by 35% or more this year. On Friday, March 16, 2012,…

By Marcia Wade Talbert

Posted: Tags: , , , , ,
Pinterest. Pinterest. Pinterest. It's the popular kid on the social media block, showing enormous growth and attracting the interest---and usage--of big brands including Nike, Kraft, Whole Foods, and HGTV. From boards centering on arts & crafts to interior decor and jobs boards, Pinterest can serve as a vital resource in not only your life but specifically, your career.


Check out five ways you can utilize Pinterest for professional development and advancement. ---Sirita Wright

5 Ways You Can Get a Job Using Pinterest

Find professional development and career leads via Web boards

This fast-growing social media platform can be a vital resource for professional development, job leads…

By Sirita Wright

Posted: Tags: , , , , , , , , , , , , , ,
On the Real Housewives of Atlanta, we've all seen the drama and antics of six women interacting both professionally and personally to make must-see TV. But Attorney Phaedra Parks is not your typical reality TV diva. She's been managing law partner at The Parks Group, P.C., for a decade, and has represented the likes of Bobby Brown, Jermaine Dupri and Ludacris, among others.


The mother, entrepreneur, and litigator, was president of the Gate City Bar Association, and actively sits on boards for organizations including the American Bar Association and the University of Georgia. One can't have all of this under her (designer) belt without knowing a thing -- or three--- about networking. 


On the heels of last night's episode, we caught up with Parks for her quick and dirty quips on making quality connections. ---Janell Hazelwood

Real Housewives of Atlanta’s Phaedra Parks: Three Professional Networking Don’ts

Three quick and dirty tips on boosting your professional connections

Attorney and Real Housewives of Atlanta star Phaedra Parks knows a thing or three about…

By Janell Hazelwood

Posted: Tags: , , , , , , , , , , , , , , , , , , , , , ,
New media has changed the way businesses function, increasing the amount of power consumers hold. This shift is evident in the way consumers use, socialize and interact with brands on the Web. Let’s face it: We are now, all—like it or not—immersed in a socially driven society, where the need to share every move, want, or purchase is apparent via our Google+ circles, Foursquare and Facebook check-ins, and instantaneous Twitter updates. 

Ann Mack, Director of Trendspotting at JWT in New York, set out Monday to inform brands how they can take advantage of social media at the opening of Social Media Week, showcasing some top consumer trends and the various ways customers interact with them. See what four trends brands should pay close attention to this year--and beyond. --Noni Cavaliere

Top Trends Shaping Social Media in 2012 and Beyond

Certain trends are dominating social media this year and entrepreneurs stand to benefit if they can keep up

Ann Mack, Director of Trendspotting at JWT in New York, set out Monday to inform…

By BlackEnterprise.com

Posted: Tags: , , , , , ,