Tag Archives: Social media

Change Has to Be Authentic The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

Posted: November 28, 2011 Tags: , , , , , , , , , , , , , ,
(Image: ThinkStock)

How to Effectively Fund A Project on Kickstarter

5 steps to using the crowdfunding platform to get your startup off the ground

From Evita Robinson of Nomad-Ness TV to the founders of FASHIZBLACK magazine, learn from three…

By Benè Viera

Posted: November 11, 2011 Tags: , , , , , , , , , , , , , , ,
Be dependable. Are you dependable, especially when the clock is running out?

Top 5 Tech Skills Employers Want

Boost your marketability by strengthening your knowledge

(Image: Thinkstock)
Many top employers and CEOs have agreed: Technical skills that can be applied to…

By BlackEnterprise.com

Posted: November 2, 2011 Tags: , , , , , , , , , , , , , , , , , ,
James Andrews, Founder and CEO of Social People

Beyond Your Home Page

Moving your online profile to the next level

With facts, apps, and information moving at dizzying speed, it’s a challenge keeping up with…

By Denise A. Campbell Laidler

Posted: November 1, 2011 Tags: , , ,
Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

Posted: October 27, 2011 Tags: , , , , , , , , , , , , , , , , , , , ,
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WATCH: MC Hammer Launches His Own Search Engine WireDoo

The rising tech entrepreneur announces a service to rival Google and Bing

From entertainer to tech entrepreneur, MC Hammer has come a long way. With the announcement…

By Anslem Samuel

Posted: October 24, 2011 Tags: , , , , , , , , , ,
GirlCityPhoneSocialMedia620480

Career Tip of the Day: Refresh Your Social Media Presence

Take at least 30 minutes today to upgrade your profile

Today’s tip: Blow the dust off those social media profiles and make the most of…

By BlackEnterprise.com

Posted: October 14, 2011 Tags: , , , , , , , , , , , , , ,
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In the News: Democrats Move Forward With Jobs Plan in Pieces; Nigerian Underwear Bomber Pleads Guilty and More

A few noteworthy headlines around the Web

See what’s going on in the world with today’s compilation of news around the Web

By Janel Martinez

Posted: October 12, 2011 Tags: , , , , , , , , ,
I had the pleasure of attending the 41st Congressional Black Caucus Foundation’s Annual Phoenix Award Dinner in Washington, D.C. on Saturday, September 24, 2011. While there I got the opportunity to meet (or interrupt depending on how you look at it) NBA player Dwyane Wade (@DwyaneWade) and his actress girlfriend Gabrielle Union (@ItsGabrielleU). Based upon my experience, I wanted to provide some helpful tips on how to properly interrupt a VIP’s dinner plans with technology. —Hajj Flemings

7 Steps to Crashing a VIP’s Dinner With Technology

Just like an elevator pitch, you only have a matter of seconds to get someone's attention

Just like an elevator pitch, you only have a matter of seconds to get someone’s…

By Hajj Flemings

Posted: October 12, 2011 Tags: , , , , , , , , , ,
(Image: ThinkStock)

Twitter Releases New Web Analytics Tool

The microblogging site offers social media marketers a new way to track their branding strategies

Twitter has become a tool to market brands and content strategically through social media now…

By Hajj Flemings

Posted: October 5, 2011 Tags: , , , , , , ,
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