Tag Archives: Social media

People like music producer Just Blaze took advantage of the Ralph Lauren discount.

Ralph Lauren Employee Coupon Code Leaks On Twitter, Causes ‘Pologate’

At 65% off, almost everything was up for grabs

The retailer eventually terminated the code

By Patrick Austin

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(Image: File)

When Keeping It Real Goes Wrong: The LinkedIn Edition

Young professional shows rude job site owner power of social media

Head of a popular online job bank in Cleveland gets a lesson in the power…

By Janell Hazelwood

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Brooklyn photographer Daniel Arnold has earned over $5,000 so far in his Instagram photo sale.

Instagram Made This Man $15K in One Day

By selling some 4 x 6's on Instagram, Daniel Arnold went from being a poor artist to a pretty well-off photographer.

Brooklyn photographer Daniel Arnold has earned over $5,000 so far in his Instagram photo sale.
Talk…

By Patrick Austin

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Cory Bookerby Rayon Richards

Junior Senator Cory Booker Faces Off With The Most Polarized Congress In American History

The hyperconnected NJ senator is eager to enact policies that will shape the nation

It was within a week of being sworn into the U.S. Senate that former Newark…

By Carolyn M. Brown

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WomanComputerCity

Women of Power: 3 Tips to Manage Your Online Reputation

How to ensure your Web brand matches reality

The Black Enterprise Women of Power Summit, attendees learned how to manage their Web brand…

By Janell Hazelwood

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Women of Power: 3 Tips to Maximize LinkedIn for Professional Success

Think beyond the basics to ensure you're getting the most from your experience

Social media expert S. Lynn Cooper shares tips for Black Enterprise Women of Power Summit…

By Janell Hazelwood

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When Blogging Goes Wrong: 3 Common Branding Mistakes to Avoid

How to ensure the message you're sending is the right one

It seems everyone is a blogger—but not a good one. If you want to leverage…

By Janell Hazelwood

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Three branding experts weigh in on social media's do's and don'ts at Black Enterprise's "Innovate or Die!" panel during Social Media Week in NYC.

#DrivingInnovation Twitter Chat Highlights the Do’s & Don’ts of Social Media Branding

Three branding experts weigh in on social media's do's and don'ts at Black Enterprise's "Innovate or Die!" panel during Social Media Week in NYC

What did you learn?

By Patrick Austin

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Facebook CEO Mark Zuckerberg

Facebook Buys Messaging Startup WhatsApp for $16 Billion in Cash and Stock

The acquisition is Facebook's largest purchase since Instagram in 2012

WhatsApp will continue to operate independently and “retain its brand”

By Patrick Austin

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Build Your Voice, Build Your Brand: 3 Steps to Gaining a Professional Platform

Create a winning image of yourself with these tips

As a young professional, it’s best to know how to build a platform for yourself…

By Janell Hazelwood

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2014 Women of Power: S. Lynn Cooper Shares How To Use LinkedIn To Move Up

How effectively are you using your professional profile page?

S. Lynn Cooper, founder of Socially Ahead, shares insider tips on how to leverage one…

By Carolyn M. Brown

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woman-computer-internet

How to Make Your Website Work For You

Social media expert S. Lynn Cooper gives power women tips to enhance their digital presence

BlackEnterprise.com contributor and our Women of Power workshop moderator S. Lynn Cooper provides her surefire…

By Janel Martinez

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10 People You Should Be Following on Twitter

Founder and chief executive of Quintessence Multimedia Melinda Emerson (@SmallBizLady) lists top individuals to follow

Founder and chief executive of Quintessence Multimedia Melinda Emerson (@SmallBizLady) highlights game changers to follow…

By BlackEnterprise.com

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Focus on the problem  

Rather than addressing a problem a potential user may encounter, many entrepreneurs talk solely about the solutions their product promises to deliver.  Your app might offer a great resolution to an issue; however a successful pitcher will draw people in, discussing problems a potential user faces in their daily lives.  

Focus on the user’s pains. Why do people care? What is bothering them? What upsets or frustrates them?  

A huge chunk of time should be dedicated to addressing the problem. It draws people into the conversation. If you’ve grabbed a potential user’s attention, they will ask you about the solution.  

Reminder: Keep it moving if you get stuck. Trust, more people will notice if you freeze.

Thought Leadership 101: How to Become a Thought Leader Online

Social media expert S. Lynn Cooper gives power women tips to enhance their personal brand online

Black Enterprise has tapped social media expert S. Lynn Cooper to provide tips on branding…

By Janel Martinez

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Headsets are high up on the list of must-have tech gadgets to gift this holiday season. While some prefer their earphones bedazzled with gems or coated in their favorite color, others like them simple and in-ear or—the exact opposite—over-ear and as large as ever. BlackEnterprise.com has got you covered, suggesting some of today’s latest headphones for the tech geek (or novice) in your life.--Janel Martinez

Listen Up! How to Become a Savvy Social Listener

Women of Power workshop moderator S. Lynn Cooper gives power women the scoop on effective listening

Black Enterprise Women of Power moderator S. Lynn Cooper provides power women with the top…

By Janel Martinez

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Social Media Strategies for Crisis Communications Webinar

A free webinar from the SBA designed to help small businesses handle crises via social media

Communicating a key message to your staff, clients and business partners in an accurate manner…

By C. Daniel Baker

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How to Handle Your Online Reputation Like a Woman of Power

Social media expert S. Lynn Cooper gives power women a social media makeover

If you’re a power woman, chances are you’re utilizing professional social media site LinkedIn. Here,…

By Janel Martinez

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(Image: File)

Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

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(Image: ThinkStock)

Virtual Virtuoso: How to Network at Online Events and Career Fairs

Don't miss the boat on a booming employment trend

With today’s tech-focused business environment, Web-based meetups and career fairs are booming. Here’s how to…

By Janell Hazelwood

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(Image: Thinkstock)

Then and Now: 10 Gigs That Didn’t Exist Before, But Are Now Booming

Tech, fitness-related jobs lead as high in demand and big on salary potential

These jobs weren’t even a thought for companies to invest in before and are now…

By Janell Hazelwood

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