Tag Archives: Social media

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Women of Power: 3 Tips to Maximize LinkedIn for Professional Success

Think beyond the basics to ensure you're getting the most from your experience

Social media expert S. Lynn Cooper shares tips for Black Enterprise Women of Power Summit…

By Janell Hazelwood

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When Blogging Goes Wrong: 3 Common Branding Mistakes to Avoid

How to ensure the message you're sending is the right one

It seems everyone is a blogger—but not a good one. If you want to leverage…

By Janell Hazelwood

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Three branding experts weigh in on social media's do's and don'ts at Black Enterprise's "Innovate or Die!" panel during Social Media Week in NYC.

#DrivingInnovation Twitter Chat Highlights the Do’s & Don’ts of Social Media Branding

Three branding experts weigh in on social media's do's and don'ts at Black Enterprise's "Innovate or Die!" panel during Social Media Week in NYC

What did you learn?

By Patrick Austin

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Facebook Buys Messaging Startup WhatsApp for $16 Billion in Cash and Stock

The acquisition is Facebook's largest purchase since Instagram in 2012

WhatsApp will continue to operate independently and “retain its brand”

By Patrick Austin

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Build Your Voice, Build Your Brand: 3 Steps to Gaining a Professional Platform

Create a winning image of yourself with these tips

As a young professional, it’s best to know how to build a platform for yourself…

By Janell Hazelwood

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2014 Women of Power: S. Lynn Cooper Shares How To Use LinkedIn To Move Up

How effectively are you using your professional profile page?

S. Lynn Cooper, founder of Socially Ahead, shares insider tips on how to leverage one…

By Carolyn M. Brown

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How to Make Your Website Work For You

Social media expert S. Lynn Cooper gives power women tips to enhance their digital presence

BlackEnterprise.com contributor and our Women of Power workshop moderator S. Lynn Cooper provides her surefire…

By Janel Martinez

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10 People You Should Be Following on Twitter

Founder and chief executive of Quintessence Multimedia Melinda Emerson (@SmallBizLady) lists top individuals to follow

Founder and chief executive of Quintessence Multimedia Melinda Emerson (@SmallBizLady) highlights game changers to follow…

By BlackEnterprise.com

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Focus on the problem  

Rather than addressing a problem a potential user may encounter, many entrepreneurs talk solely about the solutions their product promises to deliver.  Your app might offer a great resolution to an issue; however a successful pitcher will draw people in, discussing problems a potential user faces in their daily lives.  

Focus on the user’s pains. Why do people care? What is bothering them? What upsets or frustrates them?  

A huge chunk of time should be dedicated to addressing the problem. It draws people into the conversation. If you’ve grabbed a potential user’s attention, they will ask you about the solution.  

Reminder: Keep it moving if you get stuck. Trust, more people will notice if you freeze.

Thought Leadership 101: How to Become a Thought Leader Online

Social media expert S. Lynn Cooper gives power women tips to enhance their personal brand online

Black Enterprise has tapped social media expert S. Lynn Cooper to provide tips on branding…

By Janel Martinez

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Headsets are high up on the list of must-have tech gadgets to gift this holiday season. While some prefer their earphones bedazzled with gems or coated in their favorite color, others like them simple and in-ear or—the exact opposite—over-ear and as large as ever. BlackEnterprise.com has got you covered, suggesting some of today’s latest headphones for the tech geek (or novice) in your life.--Janel Martinez

Listen Up! How to Become a Savvy Social Listener

Women of Power workshop moderator S. Lynn Cooper gives power women the scoop on effective listening

Black Enterprise Women of Power moderator S. Lynn Cooper provides power women with the top…

By Janel Martinez

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Social Media Strategies for Crisis Communications Webinar

A free webinar from the SBA designed to help small businesses handle crises via social media

Communicating a key message to your staff, clients and business partners in an accurate manner…

By C. Daniel Baker

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A Lifelong History: It used to be acceptable to chronologically list every job you ever had on your resume. However, today’s hiring managers are more concerned about the relevance of your experience rather than the length of your experience. For an experienced professional, listing your first job out of high school isn’t really necessary unless it’s the only job you’ve ever had. While 10 years of work history is the standard, it’s okay to list older experience if it is relevant.

How to Handle Your Online Reputation Like a Woman of Power

Social media expert S. Lynn Cooper gives power women a social media makeover

If you’re a power woman, chances are you’re utilizing professional social media site LinkedIn. Here,…

By Janel Martinez

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Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

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Virtual Virtuoso: How to Network at Online Events and Career Fairs

Don't miss the boat on a booming employment trend

With today’s tech-focused business environment, Web-based meetups and career fairs are booming. Here’s how to…

By Janell Hazelwood

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Then and Now: 10 Gigs That Didn’t Exist Before, But Are Now Booming

Tech, fitness-related jobs lead as high in demand and big on salary potential

These jobs weren’t even a thought for companies to invest in before and are now…

By Janell Hazelwood

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How Text Messages and Social Media Devalued Personal Communication

Let’s use social media and mobile devices to facilitate, instead of replacing, authentic personal communication

Our increasing reliance on less-than-personal communication has resulted in less civility, courtesy, and consideration of…

By Earl G. Graves, Sr.

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Artist and Fitness Buff Talks Social Media’s Role in Career Advancement

Keaira LaShae uses Web to merge professional interests

Artist and fitness enthusiast Keaira LaShae has used social media to fuel her day job…

By Sasha King

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Privacy Wins: New Jersey Bosses Can’t Ask For Social Media Account Passwords

No more snooping into your private affairs, but what's public is still up for scrutiny

A law finally enacted in New Jersey prohibits employers from asking for workers’ social media…

By Janell Hazelwood

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Who Should Manage a Company’s Social Media Presence?

When it comes to your company's social media strategy, who should take the lead?

Overseeing an organization’s social media efforts usually overlaps departments. Here’s how to decide who in…

By C. Daniel Baker

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Caught Slipping: 7 Oversights That Could Cost You Your Career

Forgo these power plays and you may see your professional pursuits go down the drain

Forget these power plays and you might watch your career pursuits go down the drain.

By Janell Hazelwood

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