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Some only know Stanley "MC Hammer" Burrell for his Grammy award-winning legacy as a pioneering performer in hip-hop and pop culture. Others remember him more for his infamous financial woes and stints on reality TV. But don't put this entrepreneur and social media advocate in a box. He's kept the superstar momentum going in recent years with his dance community Web portal, DanceJam, and the founding of Alchemist Management, a mixed martial arts management company. Hammer's also reinvented himself as a social networking mogul (with more than 2 million Twitter followers), carving out yet another niche in his diverse career with high impact and visibility. An avid reader and sought-after speaker—having lectured at Oxford and Wharton and will be speaking this year at Black Enterprise's Entrepreneurs Conference in Atlanta (May 22-25), Hammer knows a thing or two about expanding one's knowledge of how to connect with audiences and use technology as a lucrative tool. BlackEnterprise.com caught up with the social media whiz on his favorite book picks for social media success.

MC Hammer’s Top 5 Books For Social Media Success

The legendary hip-hop pioneer and social media advocate shares his favorite books

By Janell Hazelwood

Posted: April 12, 2011 Tags: Alchemist Management, DanceJam, favorite books, literature, MC Hammer, nonfiction books, Social media, social media books, Stanley "MC Hammer" Burrell, Stanley Burrell, Technology, Twitter

Sheen leveraged his fame and twitter following to big bucks (Image: Getty)

Tweets For Sale: Getting Paid in 140 Characters or Less

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

By Janee Bolden

Posted: April 1, 2011 Tags: 50 Cent, Ad.Ly, advertising, Arnie Gulloy-Singh, Charlie Sheen, Chris Brown, Cristiano Ronaldo, Curtis "50 Cent" Jackson, Facebook, H&H Imports, Kim Kardashian, Krista Thomas, NFL, San Diego Chargers, SEC, Shaun Phillips, Social media, Soulja Boy, Twitter

6 Ways to Grow Your Business Through Social Media

Just being online isn't enough, Tina Wells explains how and why being active online is good business

Just being online isn’t enough, Tina Wells explains how and why being active online is…

By Tina Wells

Posted: March 11, 2011 Tags: about.me, Facebook, LinkedIn, Mail Chimp, Small Business, Social media, Technology, Tina Wells, Tumblr, Twitter

A usually zen Simmons gets fired up about public hearings about Muslim Americans (Image: Press)

WATCH: Russell Simmons Speaks Out about ‘Radicalization’ of Muslims

The philanthropist on recent protests against Islamophobia and why you should get involved

By Elayne Fluker

Posted: March 10, 2011 Tags: celebrity, Charlie Sheen, Congressman Peter King, Islam, Muslims, protests, Russell Simmons, Social media, Tai Beauchamp, The High Life, Twitter, Video

4 Social Media Tools for Your Small Business

Expert advice on how to promote your business and engage your audience

(Source: Thinkstock)
There are a host of media experts, consultants, and mavens of media that are…

By Marcia Wade Talbert

Posted: March 1, 2011 Tags: Cavaughn Noel, Disqus, Eric Hamilton, Facebook, General Sentiment, Klout, Laura Mignott, Mike Street, Quora, Social media, Start-Up, Tap11, Twitter

As part of our ongoing coverage of BE 100s, the nation’s largest black-owned businesses, BLACK ENTERPRISE's March 2011 issue highlights the digital media strategy of IMAGES USA (No. 6 on the BE ADVERTISING AGENCIES list with $86.5 million in billings). The agency managed to successfully integrate its digital media strategy seamlessly into its campaigns to stay relevant and help their clients reach consumers. Here, the experts at IMAGES offer advice on how small businesses without deep pockets can connect with and grow an audience.--Alan Hughes

Top 6 Social Media Tips for Entrepreneurs

How the right digital media strategy can help you connect with your clients

As part of our ongoing coverage of BE 100s, the nation’s largest black-owned businesses, BLACK…

By Alan Hughes

Posted: February 21, 2011 Tags: Entrepreneurship, Facebook, How To, Small Business, Social media, social network, social networking, Twitter

Power Moves: How Your Small Business Can Make Money Now

Simple steps entrepreneurs can use to take your business to the next level

According to the recently released data from the U.S. Census Bureau’s Survey of Business Owners:…

By Derek T. Dingle

Posted: February 17, 2011 Tags: Alan Hughes, angel investors, Black Enterprise Entrepreneurs Conference, black-owned businesses, business credit score, Business.gov, clean energy, David Hinson, Entrepreneurship, Export-Import Bank of the United States, Export.gov, Facebook, FourSquare, Franchising, Healthcare, Minority Business Development Agency, small businesses, Social media, Survey of Business Owners: Black-owned Businesses: 2007, Tennille Robinson, trade financing, Twitter, U.S. Census Bureau, venture capitalists, warren ballentine

Mooz-Lum director Qasim Basir steps from behind the camera and into the spotlight (Press) A lot goes into making an independent movie. Beyond securing budgets (or the lack thereof), talent and equipment, it takes a lot of patience and perseverance to actually see a screenplay go from just words on a page to a finished reel. Still, the best most indie filmmakers can hope for are a few screenings on the film fest circuit and critical acclaim, but that wasn’t enough for writer/director Qasim “Q” Basir. Not only did Basir get to complete his first feature film, Mooz-Lum, but the 30-year-old Michigan native secured an all-star cast—including Nia Long, Danny Glover, Evan Ross, Roger Guenveur Smith and Dorian Missick—and a direct distribution deal with AMC Theatres for his independent picture. Promoted primarily through social media and word of mouth, Mooz-Lum, which took home Best Narrative Feature honors at last year’s Urbanworld Film Festival, garnered so much public support that Eventful reached out to Basir about distributing the film along with AMC, which is virtually unheard of for a non-mainstream project and a first-time feature director. “Eventful has worked with films that have been part of a studio and AMC has too,” Basir explains. “But there hasn’t been an independent film that’s had Eventful.com as a primary marketing partner and literally we open in the top 10 cities that demand the film.” Thanks to this groundbreaking distribution deal, Mooz-Lum, which tells the coming of age story of a young Muslim American man trying to find a balance between his faith and the secular world, opens today (February 11) in limited release. In the midst of drumming up moviegoer turnout for opening weekend, Basir sat down with BLACKENTERPRISE.COM to share tips for aspiring filmmakers looking to get their film on the silver screen. —Anslem Samuel

5 Keys to Success for Independent Filmmakers

Writer/director behind the critically acclaimed film Mooz-Lum tells you how to make movies by any means necessary

<em>Mooz-Lum director Qasim Basir steps from behind the camera and into the spotlight (Press)</em> <ul>…

By Anslem Samuel

Posted: February 11, 2011 Tags: 9/11, AMC Theatres, Dana Offenbach, Danny Glover, Dorian Missick, Evan Ross, Eventful, Facebook, haters, Mooz-lum, Muslim, Nia Long, Qasim “Q” Basir, Roger Guenveur Smith, Samad Davis, Social media, Urbanworld Film Festival

In the News: Tavis Smiley & Cornel West Launch Weekly Radio Show; Verizon’s iPhone Debut Close

A few noteworthy headlines around the Web

Nearly a week after Egyptians reported a country-wide Internet outage, service has been restored, according…

By Janel Martinez

Posted: February 2, 2011 Tags: Apple, Buddy Guy, CNN, Cornel West, Egypt, Facebook, Garry SHandling, George Clinton, Harvard, Hosni Mubarak, iPhone 4, Michael Whitaker, NBC, newsweek, Social media, Suzan-Lori Parks, Tavis Smiley, Twitter, Verizon, Wangari Maathai

POLL: Can Geolocation Provide a Boost to Your Business?

Savvy entrepreneurs are using the services to build their base, brand awareness and loyalty. But does it work?

According to a Pew Research Center study released last November, only 4% of online American…

By Malecia S. Walker

Posted: January 20, 2011 Tags: entrepreneur, Entrepreneurship, FourSquare, geolocation, geotagging, small business, small business technology, Social media, Technology