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Posts Tagged ‘Sports’


Chief Diversity Officer Talks Plan to Change Face of Tennis

Chief Diversity Officer Talks Plan to Change Face of Tennis

Kevin Clayton, chief diversity officer of the United States Tennis Association, spoke with BlackEnterprise.com about his goals for the USTA, community outreach, and why this is his best job ever.... (Continue reading)

Sparring With New Media

Sparring With New Media

Kery Davis, senior vice president of programming at HBO Sports, is responsible for overseeing negotiations and program planning for the network’s major boxing series “World Championship Boxing” and “Boxing After Dark,” as well assisting with the HBO Pay-Per-View series. Named... (Continue reading)

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The Cutting Edge: Recession Specials

The Cutting Edge: Recession Specials

For consumers clutching their purse strings and wallets, companies are hoping to loosen that grip with unprecedented steals and deals. Jolted by a dismal job market and a modest rise in consumer spending (less than 1% in January), customers have... (Continue reading)

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The Business of the NBA Finals – Part 6

With so many entertainment options available today—ranging from 500+ cable channels and pay-per-view programming, to online multiplayer games and mobile content—advertisers often have difficulty reaching men ages 18–49.. But this audience flocks to marquee sports events like the NBA Finals,... (Continue reading)

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The Business of the NBA Finals—Part 3

Television networks search the high seas to find programming that will appeal to a large concentration of the coveted male audience. Doing so can bring fortune in the form of revenue from corporate advertisers.... (Continue reading)

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The Business of the NBA Finals – Part 2

Last summer, the NBA made headlines when former referee Tim Donaghy admitted betting on games he officiated and the league saw its lowest-rated Finals ever. Forced to deal with difficult issues and a tainted reputation, NBA officials exercised damage control... (Continue reading)

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Bringing Blacks Back into Baseball

Major League Baseball’s first Urban Invitational baseball tournament brought historically black colleges and universities to the plate.... (Continue reading)

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