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Chief Diversity Officer Talks Plan to Change Face of Tennis
Written on 14 Sep, 2009 at 17:24 in Diversity | viewed 429 times | 0 Comments
Kevin Clayton, chief diversity officer of the United States Tennis Association, spoke with BlackEnterprise.com about his goals for the USTA, community outreach, and why this is his best job ever.... (Continue reading)
Sparring With New Media
Written on 29 Apr, 2009 at 13:12 in News | viewed 351 times | 2 Comments
Kery Davis, senior vice president of programming at HBO Sports, is responsible for overseeing negotiations and program planning for the network’s major boxing series “World Championship Boxing” and “Boxing After Dark,” as well assisting with the HBO Pay-Per-View series. Named... (Continue reading)
The Cutting Edge: Recession Specials
Written on 18 Mar, 2009 at 11:10 in Blogs | viewed 463 times | 8 Comments
For consumers clutching their purse strings and wallets, companies are hoping to loosen that grip with unprecedented steals and deals. Jolted by a dismal job market and a modest rise in consumer spending (less than 1% in January), customers have... (Continue reading)
The Business of the NBA Finals – Part 6
Written on 11 Jun, 2008 at 1:25 in Business News | viewed 353 times | 0 Comments
With so many entertainment options available today—ranging from 500+ cable channels and pay-per-view programming, to online multiplayer games and mobile content—advertisers often have difficulty reaching men ages 18–49.. But this audience flocks to marquee sports events like the NBA Finals,... (Continue reading)
The Business of the NBA Finals—Part 3
Written on 9 Jun, 2008 at 5:20 in Business News | viewed 208 times | 2 Comments
Television networks search the high seas to find programming that will appeal to a large concentration of the coveted male audience. Doing so can bring fortune in the form of revenue from corporate advertisers.... (Continue reading)
The Business of the NBA Finals – Part 2
Written on 6 Jun, 2008 at 6:00 in Business News | viewed 188 times | 0 Comments
Last summer, the NBA made headlines when former referee Tim Donaghy admitted betting on games he officiated and the league saw its lowest-rated Finals ever. Forced to deal with difficult issues and a tainted reputation, NBA officials exercised damage control... (Continue reading)
Bringing Blacks Back into Baseball
Written on 4 Mar, 2008 at 11:55 in Lifestyle | viewed 117 times | 0 Comments
Major League Baseball’s first Urban Invitational baseball tournament brought historically black colleges and universities to the plate.... (Continue reading)
