Tag Archives: trust

Business is never supposed to be personal, but when LeBron James decided it was time to part ways with his agent Aaron Goodwin, the NBA star turned to longtime friend Maverick Carter to pick up the reigns. Growing up together in Akron, Ohio, the former high school classmates built a mentoring friendship around the sport of basketball that has since grown to encompass the business of basketball. As co-founders of LRMR Marketing, James and Carter have successfully collaborated on a host of business opportunities including managing other pro athletes, endorsement deals with major brands, and most recently bringing Sheets energy strips to market. Based on the young CEO’s track record, BlackEnterprise.com spoke with Carter to get his top tips on how to juggle friendship with partnership. —Anslem Samuel, with additional reporting by Christina M. Tapper

Maverick Carter’s 4 Tips on Doing Business With a Friend

LeBron James' right hand man explains how friends can work together successfully and profitably

LRMR Marketing’s Maverick Carter shares insight on how he and longtime friend LeBron James manage…

By Anslem Samuel

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The Single Life: Why You Need An Estate Plan

Solutions for managing business, finance, and professional issues

Estate plans are important for single people, too. Here are the basics of setting up…

By Janell Hazelwood

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