Tag Archives: Under Armour

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Nike Wins Signing War for Kevin Durant

Under Armour loses out; MVP to get $300 million over 10 years

Kevin Durant has signed with Nike for endorsement deal worth $300 million over 10 years,…

By Carolyn M. Brown

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Photo: ESPN

$285 Million Dilemma: Kevin Durant Caught Between Nike & Under Armour

Deal would be Under Armour's biggest sponsorship endorsement

Reigning NBA MVP Kevin Durant is getting paid and Nike and Under Armour will have…

By Richard Spiropoulos

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Stephen Curry

Under Armour Releases New Orleans-Inspired Shoe For Stephen Curry

Under Armour unveils new colorway for Warriors guard

In addition to Under Armour, Curry also endorses Muscle Milk and Degree

By Darren Sands

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Ballerina Misty Copeland's non-traditional route to success is exactly the type of game-changing effect Under Armour seeks in its endorsers.

Under Armour Signs Ballerina for Women’s Brand Campaign

Misty Copeland is American Ballet Theatre's third-ever soloist

Full-figured ballerina joins Under Armour roster of athletes

By Darren Sands

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UA's Leon Duncan

As Golf Brand Expands at Under Armour, a Young Executive’s Drive Comes Into Full Form

For Under Armour, the buzz word is always growth. For the sport of golf at Under Armour, the possibilities are endless

Getting to know one of Under Armour’s rising stars in Baltimore

By Darren Sands

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Cam Newton -- and ESPN -- scored a big victory Monday night: 15.78 million watch him take down the Patriots, 24-20.

With Patriots-Panthers, ESPN’s Monday Night Football Scores Big

Game does a whopping 15.78 rating

Monday night’s matchup pitted two Under Armour athletes against each other

By Darren Sands

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Stephen Curry is making his mark on and off the court this season. He is Under Armour's newest signee.

NBA Renews Deal With Under Armour, Sears

As Under Armour fills basketball roster, NBA strengthens ties

Terms of the deal were not disclosed

By Darren Sands

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Knicks guard Raymond Felton recently visited Under Armour headquarters before a recent preseason game in Baltimore.

Under Armour Highlights Raymond Felton Visit to Headquarters

Knicks guard is brand's presence in No. 1 media market

Check out Raymond Felton’s recent visit to Under Armour

By Darren Sands

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Stephen Curry is making his mark on and off the court this season. He is Under Armour's newest signee.

On Eve of NBA Season, Stephen Curry Steps Into the Spotlight With Under Armour

After leaving Nike, Curry ready to take center stage with a new brand

Stephen Curry is one of the league’s emerging stars and most coveted endorsers

By Darren Sands

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St. John’s University, Under Armour Strike Apparel Deal

Deal brings increased awareness in top market

Deal lasts through 2018-19 school year.

By Darren Sands

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Williams and Stephens will square off Sunday in one of the most anticipations of the matches of the US Open.

Sports Biz: 5 Thoughts to Consider From Serena vs. Sloane 3.0

Another look at Sunday’s showdown

For all of this weekend’s anticipation, we’re taking a long view at what’s at stake.

By Darren Sands

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For LaVar Arrington’s Latest Act, A Grand Nod to His Many Influences

Reinventing himself -- and making a lot of money in the process -- was never something LaVar Arrington thought he couldn't do

LaVar’s second act is in high gear.

By Darren Sands

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Sloane Stephens embarks on her journey for her first major title at the 2014 Australian Open.

Sloane Stephens to be Featured in Under Armour TV Spot During NBA All-Star Game

Stephens will look to rebound on the court later this month

The Under Armour brand is more closely aligning itself with the budding star.

By Darren Sands

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This year I have the honor of attending the annual Black Enterprise Golf & Tennis Challenge on Labor Day Weekend (Sept. 1-5) in Miami. Now, all I have to do is figure out what to wear. The problem is I haven’t played golf in a decade, so for this edition of Suit Your Life, I enlisted the expertise of my golf fanatic friends (a.k.a the pros) to help me put together a stylish and functional golf wardrobe for my weekend under the Miami sun. As I hope for no rain (but am always "boy scout" prepared), here are some of my recommendations to be stylish on the links. See you in Miami. —Gardy V. Guerrier

Men’s Guide to Looking Good on the Golf Course

Golf isn't just for old timers, here's how the young and hip add some style to the green

Going golfing doesn’t mean you have to look like you’re going to a funeral. Spice…

By Gardy V. Guerrier

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