Chief Brand Officer, Uber—Executive Award Honoree
Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trail blazing brand marketing executive and change agent. With almost 20 years of experience that spans multiple industries including digital music/entertainment, consumer packaged goods, fashion, automotive and sports, Boz is uniquely qualified for her current role as the Chief Brand Officer at Uber. In June 2017, Boz was appointed into the newly established role at Uber to utilize her years of expertise in combining her pop culture savvy, analytical consumer insights, and the ever changing media landscape to build a deeper, more meaningful connection between Uber and its drivers and riders.
Boz rose to fame in tech circles during her most recent role as the Head of Global Consumer Marketing for Apple Music and iTunes (including iTunes movies, iBooks and Apple News) where she spearheaded campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. Boz even stepped in front of the camera to represent the brand in a memorable commercial for Apple Music featuring James Corden, and Apple executives Eddy Cue and Jimmy Iovine which premiered on the 2016 Emmy Awards. However, her most electrifying moment at Apple was when Boz stole the show at Apple’s keynote World Wide Developers Conference when she introduced the new user interface for Apple Music. Following her presentation, Buzzfeed called her the “coolest person to ever go on stage at an Apple event” and Wired Magazine reminded the world “she was a bad ass long before she was at Apple.”
Before Apple Music and iTunes, Boz was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio (Pepsi, Mountain Dew and Aquafina) by engaging tastemaker-consumers using various channels in print, online, grassroots, events, and retail vehicles. She aligned teams internally and externally to create a formidable center of excellence which created partnerships with film studios for authentic product placement, record labels for breakthrough commercial deals, and the sports industry with the NFL for the Super Bowl Halftime Show (featuring Beyonce in 2013, Bruno Mars in 2014, and Katy Perry in 2015).
Prior to Pepsi, Boz served as Vice President of Marketing for Ashley Stewart (a women’s fashion brand) as well as managed accounts at advertising agencies Arnold Worldwide and Spike
Lee’s SpikeDDB. During her tenure, she has had the pleasure of developing strategic partnerships and activations with some of the world’s biggest stars like Kanye West, Tom Brady, Kerry Washington, Nicki Minaj, Eminem, Lady Gaga, Taylor Swift, Drake, & Mary J Blige and of course her idol, THE Michael Jackson.
Boz has been recognized for her breakthrough work by both the industry and her peers, having been inducted in the American Advertising Federation Hall of Achievement in 2014. She currently sits on their Executive Committee. She was named 2016’s Executive of the Year by Billboard Magazine, featured in Fortune Magazine’s Disruptors, Innovators & Stars 40 Under 40 feature, Billboard’s Top Executives 40 Under 40 and Power 100 lists, Fast Company’s 100 Most Creative People, Ad Age’s 50 Most Creative People, Ebony Magazine’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, and made the cover of AdWeek as one of the most exciting personalities in Advertising. Additionally, Boz has been awarded African Health Now’s Inaugural Gift of Life Leadership Award as well as BET’s Leading Women Defined Butterfly Award. In March, 2017, she was named as a Henry Crown Fellow in the Aspen Institute.
In spite of all of her professional accomplishments, Boz recognizes her greatest job is as mother to her 7 year old daughter, Lael. After the death of her husband Peter to cancer in 2013, Boz also took on the efforts of raising funding for cancer research, and was recognized by the TJ Martell Foundation at their Women of Influence gala for her devotion to the cause. Boz’s other philanthropic efforts include serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation, and as a mentor for the Levo League.
Boz was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs CO when she was 12 years old. She received her Bachelor’s degree in English and African American Studies from Wesleyan University (at which she currently sits on the President’s Advisory Council). After becoming an adopted daughter of Harlem NYC for over a decade, she now resides in Los Angeles, CA with offices in LA and San Francisco.