Director of Digital Engagement & Retail Transformation for Toyota Motor North American (TMNA)
Jeanice Lee is the Director of Digital Engagement & Retail Transformation for Toyota Motor North American (TMNA).
Jeanice has found her passion in the digital space where her strategic vision allows her to effortlessly lead several multi-disciplinary teams. Her current responsibilities include managing all consumer facing websites from the manufacturer to the dealer level and relationship marketing campaigns as well as leading an innovative team in the development of a revolutionary online shopping process for auto buyers. This holistic purview of the online ecosystem allows Jeanice to continually evolve and enhance the customer journey.
Previously, Lee held positions at Lexus Division where she led the digital, social and relationship marketing teams and Toyota Financial Services where she led the launch of the mobile website which allowed customers to manage their accounts on the go and spearheaded the creation of the company’s first native payment app. Prior to that she was Strategic Planning Manager, Advanced Product Strategy, where she developed new vehicle concepts and products for TMNA.
Since joining TMNA in 1990, Lee has also held positions in Sales, Distribution, the field and eBusiness.
A graduate of California State University Dominguez Hills with a Bachelor of Administration degree in Interdisciplinary Studies and a minor in Marketing, Jeanice has two children and now resides in Rolling Hills Estates, California with her husband Marvin.