Troy Carter

Troy Carter

Troy Carter

Founder & CEO, Atom Factory; Managing Partner, Cross Culture Ventures; Global Head, Creator Services, Spotify

Troy Carter is the founder and CEO of Atom Factory and co-founder and Managing Partner of Cross Culture Ventures. He serves at Spotify as its Global Head of Creator Services, overseeing the company’s relationships with artists, songwriters and record companies. Troy rose to prominence In the music industry, nurturing the career of hip-hip sensation Eve before transforming Lady Gaga into a global pop phenomenon through the nascent innovation of social media. Since then he’s managed the careers of John Legend, Lindsey Stirling, Meghan Trainor and Charlie Puth. His forays into the tech world resulted in the formation of Atom Factory’s angel fund, innovation studio SMASHD Labs and VC fund Cross Culture Ventures. Investments include Uber, Lyft, Dropbox, Spotify, Warby Parker, theSkimm, MOAT, Gimlet Media, Thrive Market, and ATTN.

Troy also serves as a member of the Board of Trustees for The Aspen Institute and a board member for organizations including The Grammy Foundation, United Nations Global Entrepreneurs Council and the Franklin Institute. Carter served as a guest shark for Season 7 of ABC’s hit prime time show Shark Tank in addition to previously being named to power lists for Fast Company’s Most Creative People, Billboard’s Power 100, as well as the The Hollywood Reporter’s Silicon Beach Power List.