54-Point Personal Branding Checklist for 2012

Your guide to getting your branding strategy in order for the New Year

(Image: ThinkStock)

Category II: Creation of Your Identity

  • 8. Identity whether you’re building a personal and/or small business brand online
    • A. Personal Brand: Focus on establishing personal branded social network accounts
    • B. Business Brand: Establish social network accounts that are specific to your business brand
  • 9. Are you using your professional business name (i.e. Mike Jones versus Michael Jones)?
    • A. Social networks
    • B. Domain names
  • 10. Research competitors with the same or similar name
  • 11. Purchase your personal and/or business brand domain name
    • A. Use it as your online hub
  • 12. Secure the social network URLs you want to have a presence in (listed below are some of the more popular social networks to join, but this is not an exhaustive list)
    • A. Twitter
    • B. Google Plus
    • C. Facebook (optional)
    • D. LinkedIn
    • E. YouTube
    • F. Slideshare
  • 13. Establish Bio/About You: Should be presented as a story
    • A. Establish three bios: 160 characters (Twitter), paragraph and long-form version
  • 14. Keep Social Network Profiles Consistent: Make sure you are consistent across all your social network channels
  • 15. Social Network URLs—create custom URLs (at least for the Big Five: Facebook, Twitter, Google Plus, LinkedIn, and YouTube i.e. http://www.Facebook.com/HajjFlemings)
  • 16. Avatar photo
    • A. Identify the look and style you want to communicate in your online presence
    • B. Set-up Link to Download: Upload a hi-res version into Flickr and provide links so you don’t have to email large files
    • C. Use the same headshot across all your social networks
  • 17. Professional email address (Gmail or email with you domain name)
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  • Judy Hart

    Thank you so much for sharing this. Very valuable information.

  • Jerome Ollivier

    Thanks Damian. Welcome in the digital world ! We must not forget though there are a few people we physically interact with out there. Forget the checklist, just be nice with them !

  • Joelma

    I’m relaly enjoying your blog and, you gave some relaly good points. I’m relatively new to the IT industry and your points are of great help to people like me, it give a little kick in the right direction.I look forward to reading more.

  • Judy

    Love it! This is a wurdenfol and useful concept, with the Monopoly metaphor being particularly useful. The challenge, however, from clients will be as follows: Yeah right. We already run flat out to do the one big bang gorilla’ footprint marketing campaign. We simply do not have the resources and time in the day to spread ourselves as thinly as your pico-branding strategy would require ‘How do you answer that?

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