54-Point Personal Branding Checklist for 2012

Your guide to getting your branding strategy in order for the New Year

(Image: ThinkStock)

Category III: Social Network Basics

  • 18. Social network profiles at 100% complete
  • 19. Take down any photos or inappropriate content in your social networks
  • 20. Privacy Settings: Properly set-up privacy settings in all social networks
    • A. Facebook
    • B. LinkedIn
  • 21. LinkedIn 100%: Established 100% complete Linkedin profile
  • 22. LinkedIn Resume: Uploaded a PDF version of your resume in LinkedIn
  • 23. Linkedin Q +A: Answer questions to establish your expertise.
  • 24. LinkedIn Groups: Identify and join LinkedIn groups for networking
  • 25. Review LinkedIn profiles of people in similar positions (Point of Reference)
  • 26. Establish a Google Plus profile
  • 27. Google yourself—worst case you should, at a minimum, Google yourself every three months. I would highly recommend you increase the frequency, personally I Google myself weekly.
  • 28. Online Reputation Management – Set-up Google Alert keywords
  • 29. Customize Twitter background
  • 30. Create video content
  • 31. Build LinkedIn network:Reach out to second-degree connections
  • 32. Access whether the perception of your online content equal the reality of who you are
  • 33. Actively build your online network
  • 34. Establish a maintenance plan to review social network profiles quarterly
  • 35. Identify specific contacts within companies you want to work with or for
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