54-Point Personal Branding Checklist for 2012

Your guide to getting your branding strategy in order for the New Year

(Image: ThinkStock)

Category III: Social Network Basics

  • 18. Social network profiles at 100% complete
  • 19. Take down any photos or inappropriate content in your social networks
  • 20. Privacy Settings: Properly set-up privacy settings in all social networks
    • A. Facebook
    • B. LinkedIn
  • 21. LinkedIn 100%: Established 100% complete Linkedin profile
  • 22. LinkedIn Resume: Uploaded a PDF version of your resume in LinkedIn
  • 23. Linkedin Q +A: Answer questions to establish your expertise.
  • 24. LinkedIn Groups: Identify and join LinkedIn groups for networking
  • 25. Review LinkedIn profiles of people in similar positions (Point of Reference)
  • 26. Establish a Google Plus profile
  • 27. Google yourself—worst case you should, at a minimum, Google yourself every three months. I would highly recommend you increase the frequency, personally I Google myself weekly.
  • 28. Online Reputation Management – Set-up Google Alert keywords
  • 29. Customize Twitter background
  • 30. Create video content
  • 31. Build LinkedIn network:Reach out to second-degree connections
  • 32. Access whether the perception of your online content equal the reality of who you are
  • 33. Actively build your online network
  • 34. Establish a maintenance plan to review social network profiles quarterly
  • 35. Identify specific contacts within companies you want to work with or for
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  • Judy Hart

    Thank you so much for sharing this. Very valuable information.

  • Jerome Ollivier

    Thanks Damian. Welcome in the digital world ! We must not forget though there are a few people we physically interact with out there. Forget the checklist, just be nice with them !

  • Joelma

    I’m relaly enjoying your blog and, you gave some relaly good points. I’m relatively new to the IT industry and your points are of great help to people like me, it give a little kick in the right direction.I look forward to reading more.

  • Judy

    Love it! This is a wurdenfol and useful concept, with the Monopoly metaphor being particularly useful. The challenge, however, from clients will be as follows: Yeah right. We already run flat out to do the one big bang gorilla’ footprint marketing campaign. We simply do not have the resources and time in the day to spread ourselves as thinly as your pico-branding strategy would require ‘How do you answer that?

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  • Wrongful death

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