54-Point Personal Branding Checklist for 2012

Your guide to getting your branding strategy in order for the New Year

(Image: ThinkStock)

Category V: Establishing Social Proof/Demonstrated Expertise in Your Area

  • 41. Create a content strategy for your blog (how often you will publish content)
  • 42. Create a content strategy for your social networks (how often you will publish content)
  • 44. Create content that is on message and consistent with your industry or niche
  • 45. Manage your links via analytic shortners (Bit.ly or goo.gl/)
  • 46. Establish multi-media content: video, blog post, and photos communicating your expertise
  • 47. About Page on Blog: Write your about page in the third person so that it is media ready and media links to your page
  • 48. Create a media page on your blog
  • 49. Listen on Twitter: Identify keywords or topics to listen and participate in the conversation
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