54-Point Personal Branding Checklist for 2012

Your guide to getting your branding strategy in order for the New Year

(Image: ThinkStock)

Category V: Establishing Social Proof/Demonstrated Expertise in Your Area

  • 41. Create a content strategy for your blog (how often you will publish content)
  • 42. Create a content strategy for your social networks (how often you will publish content)
  • 44. Create content that is on message and consistent with your industry or niche
  • 45. Manage your links via analytic shortners (Bit.ly or goo.gl/)
  • 46. Establish multi-media content: video, blog post, and photos communicating your expertise
  • 47. About Page on Blog: Write your about page in the third person so that it is media ready and media links to your page
  • 48. Create a media page on your blog
  • 49. Listen on Twitter: Identify keywords or topics to listen and participate in the conversation
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  • Judy Hart

    Thank you so much for sharing this. Very valuable information.

  • Jerome Ollivier

    Thanks Damian. Welcome in the digital world ! We must not forget though there are a few people we physically interact with out there. Forget the checklist, just be nice with them !

  • Joelma

    I’m relaly enjoying your blog and, you gave some relaly good points. I’m relatively new to the IT industry and your points are of great help to people like me, it give a little kick in the right direction.I look forward to reading more.

  • Judy

    Love it! This is a wurdenfol and useful concept, with the Monopoly metaphor being particularly useful. The challenge, however, from clients will be as follows: Yeah right. We already run flat out to do the one big bang gorilla’ footprint marketing campaign. We simply do not have the resources and time in the day to spread ourselves as thinly as your pico-branding strategy would require ‘How do you answer that?

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