70 Percent of BET Hip-Hop Award Tweets Came from Mobile Devices

BET viewers' mobile tweets surpass other award shows

From Mashable

Viewers of the 2012 BET Hip Hop Awards generated 2.6 million interactions (tweets, retweets, hashtags, etc) on Twitter on Tuesday night, 70% of which came from mobile devices.

Compare that to the percentage of mobile Twitter use of other 2012 award shows  — MTV Movie Awards at 51%, Emmys at 48% and Oscars at 44%; and you see that the BET Hip Hop Awards viewers clearly lean toward mobile technology as opposed to a traditional computer.

Why do you think that is?

Head to Mashable to see a Trendrr infographic about this week’s BET Hip Hop Awards show.

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