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Rachel Brooks – bio

Rachel Brooks, CitizenMade


As the co-founder and CEO of CitizenMade, a product customization toolkit for eCommerce, Rachel Brooks hopes to make an impact in the high growth, mass customization market. CitizenMade just opened up to a Beta test market in October 2012.


Someone who enjoys making her own clothing, Brooks is also adept at working with companies to find digital solutions for small and large businesses. A Chicago-based digital strategist for brands and software companies like Got Milk?, Reebok, and Gatorade she recently completed the Google-sponsored NewMe Accelerator fellowship in San Francisco. Previously she has developed research documents and strategy for Reebok’s global marketing group, uncovering market trends for niche urban youth markets, with special interest in Reebok Classics collection.


She’s received accolades from Stanford Professor Vivek Wadhwa, who described her as a “visionary” and her product as “forward reaching.” Her role on the CitizenMade team involves product development and managing a team of engineers. Her responsibilities also include building partnerships with hardware & manufacturing companies to strategically scale production of custom-made products.

Rachel Brooks, CitizenMade

As the co-founder and CEO of CitizenMade, a product customization toolkit for eCommerce,…

(Image: Brooks)