Listen Up! How to Become a Savvy Social Listener

Women of Power workshop moderator S. Lynn Cooper gives power women the scoop on effective listening

Take a look at any breakdown of social media stats and it’s clear (insert Beyoncé’s “Run the World”), women’s usage outpaces men’s on all social networking sites except for Twitter, according to a 2013 Pew Internet report. Given our influence across the social landscape, power women have a real opportunity to leverage social media to take their brand to the next level.

Black Enterprise has tapped social media expert S. Lynn Cooper to provide tips for taking your stellar real-world reputation and packaging it in the digital space during our 9th Annual Women of Power Summit.  In addition to serving as Chief Social Officer at her company, Socially Ahead, Cooper regularly contributes her insights to BlackEnterprise.com, and has been featured on MSNBC, CBS News, Huffington Post, Bloomberg, Redbook and American Express Open Forum, among many other online outlets.

Here, Cooper provides power women with the top tools to monitor social chatter:

HootSuite

This social media management tool is quite dynamic. When it comes to listening, you can create streams to monitor your competitor’s feed, particular keywords or hashtags, and identify tastemakers who are talking about your brand.

  • If your brand sells sporting goods, now that NCAA March Madness is upon us, set up a Twitter stream that monitors hashtags such as #NCAA, #MarchMadness or #basketball. Listen to what others are saying not only about the tournament but about sporting equipment, clothing and accessories.

Cyfe

Cyfe is an all-in-one dashboard that helps users monitor and analyze data found across all your online services like Google+, Constant Contact, Salesforce, Facebook, WordPress and Twitter, to name a few, from one location.

  • Utilize the Google Analytics widget to identify what content is pushing the most engagement from your community.

Topsy

This free social media monitoring service locates and measures the most important conversations among hundreds of billions of tweets instantly. With Topsy, you can analyze Twitter usernames, keywords or web domains over various periods of time— day, week, month, or year.

  • Filter tweets by displaying “influential only” (pro version). This option will only display the most influential tweets, and the accounts they were tweeted from, so you can contact these key influencers (if appropriate) to help shape and influence their conversation about your branding.

For more of Cooper’s pointers, click here.

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