Social media provides a gateway to maximizing a brand’s visibility on a limited budget. The key to a successful online presence is to build relationships and provide rich content for your target audience. Antoinette Sykes, founder of Rich Chicks Society, used social media to rebrand herself after leaving corporate America.
“I initially reached out to Tory Johnson (Good Morning America) with just a simple retweet on Twitter about one of her upcoming events. That began an online dialogue, which forged a relationship and, ultimately, an invitation to speak at Spark & Hustle,” says Sykes. “To be able to communicate value, authenticity and service, afforded me the opportunity to speak at large conferences that may not have presented themselves without taking a leap on social media to connect with industry leaders.”
Expand Your Target Customer Base
Part of revamping your business involves marketing your product or brand to appeal to customers outside your niche, versus introducing new services or products. Appealing to a broader customer base can recoup for lack of business by existing customers.
“Social media has created a self-photography obsession which does not always present the individual in the best manner,” says Richard Montgomery, owner at RixStar Studios. “I recently utilized Facebook to gather a group of professional women for a Scandal photo shoot. This shoot showcased my brand’s professional, visual-branding services to an upscale audience in a creative and comfortable atmosphere.”
How have you used social media to reinvent your brand? Let us know in the comments section below.
S. Lynn Cooper is a Washington, DC-based digital strategist and communications expert. Cooper is the founder and director of Socially Ahead, a strategic communications agency that specializes in the creation of social and digital strategies and campaign management. Follow her on Twitter at @sociallyahead.