- The social media analytics company <a href="http://klout.com/home" target="_blank">Klout</a> announced on Tuesday they were rolling out a new scoring system, ditching the former 100-variables rating system and replacing it with one containing over 400 metrics, according to <a href="http://mashable.com/2012/08/14/klout-update/" target="_blank">Mashable</a>. The San Francisco-based tech company stirred up some controversy with their old scoring system, which many argued didn’t measure one’s “true influence.” (<a href="http://www.blackenterprise.com/billboard/obama-beats-biebers-klout-score/">Case in point, Justin Bieber’s score trumping that of President Barack Obama’s until the recent change.</a>) Now, Klout looks at over 12 billion bits of data each day across the seven social networking sites it looks at, which is 12 times greater than previously analyzed. With the new algorithm measuring real-world influence and the unveiling of “Klout Moments,” <a href="http://mashable.com/2012/08/14/klout-update/" target="_blank">Mashable</a> details what you need to know about the changes:
(Image: Klout)
- <strong>Real-World Influence </strong><br><br> The new algorithm is making social networking prowess less of a big deal. In addition to factoring in your actions on Twitter, Facebook, Google+ and other networks already included, Klout now uses information from Wikipedia.<br><br> “We had to figure out how to balance the real-world influence with the online influence,” said Klout founder and CEO <strong>Joe Fernandez</strong>. “We still lean more toward the online influence but now your real-world influence is coming more and more into play.”<br><br> <a href="http://mashable.com/2012/08/14/klout-update/" target="_blank"><strong><em>Read more at Mashable…</em></strong></a>
(Image: File)
