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By Anslem Samuel | Published June 27, 2011 | Full size is 620 × 480 pixels

Break With Tradition “There’s always been this formula for what a written publication was like and a lot of sites you look at just try to mimic that and I think that’s a terrible idea,” says Mwangaguhunga. “Think about what a magazine is—it’s, ‘I’m going to put something really nice on the cover to make you buy it, I’m going to give you a really great article to make you read it, but then you just paid three dollars for this thing so we can’t just give you three pages so now we’ve gotta give you 100 other pages of filler.’ That’s the magazine thought process, a couple of good things and a bunch of filler. The Web doesn’t work like that. The worst thing you can have is a website with a bunch of filler because people look at it and don’t see anything interesting and they leave. What you want to do is only have the things that people want on there, so my advice would be to forget about the way things have traditionally been done.”

Break With Tradition “There’s always been this formula for what a written publication…

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