Players should keep an eye out for their in-game green (GIG cash). The more concert views you get, the more cash you score. In the future, GIG cash will give players exclusive perks such as concert and tour tickets and in-person meetings with artists, among other advantages.
But the experience isn’t all about the gamer. The artists involved stand to gain a great deal from this next-level game. It’s created a new revenue stream for musicians who haven’t otherwise profited in both the technology and music world.
“Every artist in our platform shares in the revenue, specifically their revenue,” said Acunto, chief executive at GIG-IT. “When you pick that artist, that artist makes money across the entire platform where his likeness and image is. So, the artists shares in that revenue stream.”
Play GIG-IT also allows players to purchase music straight from the platform, another revenue-generating function available within the game.
The Play GIG-IT team includes an advisory board that boasts music power players like record executive-turned-entrepreneur Kevin Liles, producer/rapper/DJ Khaled bin Abdul Khaled, known in the music industry simply as DJ Khaled, Shawn Costner, executive vice president at Def Jam, and The Blueprint Management Group’s Cortez Bryant.
Liles, who is also an equity partner in the company, brings a great deal of insight to the advisory team given his experience in hip-hop gaming with video games like Def Jam Vendetta, Def Jam: Fight for NY and Def Jam Rapstar, among other games. The former Def Jam executive and longtime gamer is happy to be onboard this social gaming venture. “I’ve been looking for a platform to participate in for the last couple of years and once I learned about what the folks at GIG-IT were doing…I thought it was the right fit.”
Play GIG-IT will update by the second, giving players a real-world concert experience with the latest tracks, venues (think: the 2013 Rock the Bells stage) and signature clothing items like Crooks & Castles gear and Timberland boots.
The company is already working on its next product, a social-based karaoke game.