The ‘Scandal’ Influence: How Social TV and Engagement Can Drive Audience Viewership

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Panelists (l-r) Franchesca Ramsey, Lovette Ajayi, and Allison Peters pose with moderator Kimberly C. Ellis, Ph.D at 'Scandal: How Television's Hottest Show Is Fueled by Social Media' (Image: Mike Street)

Panelists (l-r) Franchesca Ramsey, Lovette Ajayi, and Allison Peters pose with moderator Kimberly C. Ellis,…