they start out, and think they need to chase â€śwhatâ€™s hotâ€ť even if it has nothing to do with their subject. That can be confusing to your audience. If you can find away to apply a hot topic to your main theme then by all means do so. But if you canâ€™t, stay with your subject and give it time before moving in a different direction. Remember youâ€™re writing for your niche, not the whole Web universe.
Of course, there are many other things that go into making someone a successful business blogger, but these are three things to consider as you enter the blogosphere.