they start out, and think they need to chase “what’s hot” even if it has nothing to do with their subject. That can be confusing to your audience. If you can find away to apply a hot topic to your main theme then by all means do so. But if you can’t, stay with your subject and give it time before moving in a different direction. Remember you’re writing for your niche, not the whole Web universe.
Of course, there are many other things that go into making someone a successful business blogger, but these are three things to consider as you enter the blogosphere.