← SXSW 2012: What Brands Can Learn From Rappers

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By Janel Martinez | Published March 10, 2012 | Full size is 3888 × 2592 pixels

The "Y Rappers Are Better Marketers Than U" session started off with the famous Jay-Z quote, “I sell water to a well” (Image: Winston Ford)

The “Y Rappers Are Better Marketers Than U” session started off with the famous Jay-Z…