The Future of Music: 3 Alternatives to Apple’s iTunes Platform

Digital anthropologist Lane DeNicola suggests alternative music distribution outlets for independent artists to consider

Magnatune

This music licensing provider has a for the people, by the people business approach when it comes to music distribution. It offers a great deal to independent artists, partly because it doesn’t align itself with any major labels. It offers artists a 50-50 deal: fifty percent of a consumer’s purchase price, 50% of any commercial sub-licensing, which includes ads, films, and websites, and half of membership fees go directly to the artists who are listened and downloaded. The service has an automated licensing price, which pans out to be approximately 30% lower than standard industry prices. It’s royalty-free, so artists won’t have to give up any of the profits made.  Like Spotify, it uses streaming technology and releases every song under the Creative Commons license; ensuring copyright authorization applies to an artist’s work.

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