Up the Ante on Your Web Presence

Options to improve your search engine rankings

clients invest in accountable branding and advertising, says companies that narrow their focus to a specific geographical area tend to get the best search engines. A day spa with two Manhattan locations, for example, should use specific keywords that target its customer base, such as “Manhattan Day Spa” or “Day Spa Upper West Side.”

“Rather than trying to hit everyone everywhere, focus on your past, current and potential clients within a certain area,” says Alvarez. “The end result will not only be a higher search engine ranking, but also a much better ROI from your overall Web strategy.”

Top 10 Positive Search Engine Ranking Factors

1.    Keyword use in the title tag
2.    Anchor text of an inbound link
3.    Global link popularity of site
4.    Age of site
5.    Link popularity within the site’s internal link structure
6.    Topical relevance of inbound links to site
7.    Link popularity of site in topical community
8.    Keyword use in body text
9.    Global link popularity of linking site
10.    Topical relationship of linking site

Source:  SEOMoz.org

Web Resources

How compatible is your site with search engines?
Search Engine Optimization Resources

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  • Peggy Duncan

    Ms. Girard is spot on. My Website and blog show up on the first page of search engines for my expertise. I’ve never done PP click. I used online and offline tactics that boosted my rankings…all playing by the rules…and doing things you can do yourself.

    This is a link to a free slideshow I put together that covers a few of the things I did to make this happen. http://ow.ly/s4z

    BTW, posting slides on slideshare.net is one of my tactics. It’s a popular site with lots of incoming and outgoing links so anything you post here shows up in the search engines quickly.

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    Google and other search engines put a lot of importance on online media reports. If a website was featured in CNN.com, WSJ.com or other major online publications, it will rank much higher than the sites which have hundreds of link-farm-generated links. Does anybody know of a good list of PR firms specializing in online publicity? Publicity Guaranteed (PublicityGuaranteed.com) looks like an attractive option, as they only charge for the results, without any retainers or hourly rates; however they don’t do online-only publicity. AllPublicits.com seems to be the most comprehensive database of publicists and I posted there my RFP for publicists to bid on, but all resulting bids included traditional media. If I had a larger budget, I wouldn’t mind good coverage in traditional media, but I only seek publicity for my SEO campaign, so I need online publicity only

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