New Study Reveals the Secret to Gaining Twitter Followers
Black Enterprise Magazine July/August 2018 Issue

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Tweeting what you had for lunch, followed by a mid-day rant and then consecutive tweets about your workout regimen is not the way to go when looking to attain more Twitter followers. Don’t believe us?

A Georgia Tech statistical study reveals that posting informational content trumps self expression, reports Madame Noire. The average Twitter user might study the technique of well-known business execs, influencers and social media-appointed socialites, but their formula isn’t likely to work for the average Joes and Janes of the Twitterverse.

“It matters what you say, and how you say it,” study authors Eric Gilbert, C.J. Hutto and Sarita Yardi wrote.

Yes, informational tweets are welcome as opposed to the overly personal content, but don’t go overboard. Simply broadcasting content, according to the study, is not going to get you more followers. You’ll still have to be strategic in your approach. The study also found that excessive hashtagging hurts more than helps in the quest for gaining new followers.

This appears to be the first longitudinal look at follower counts, according to Social Times. The study tracked 507 Twitter users and their follower counts for 15 months.

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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