5 Steps to Making Your Project Viral
Black Enterprise Magazine September/October 2018 Issue

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Whenever one hears the phrase “Going viral” it’s often associated with pseudo-celebrities who have made a name for themselves via ridiculously entertaining YouTube videos. But having a viral project doesn’t always have to mean giving in to ratchetness. Your brand can benefit from projects that gain widespread visibility and popularity. But how does put their brand on the fast track? Brazen Careerist offers tips:

1. Keep it simple
In nature, viruses depend on fast, easy replication to spread, and it’s exactly the same with a viral marketing strategy. Your project – whether it’s a video or Website launch – is essentially just a container for your message. That’s why it’s important to keep your idea simple and unique. People innately share things that they perceive to have value; make your project worthy of being shared.

2. Have an idea list
Write down your project ideas, and add to them every day. Keep track using apps such as Evernote or Any.DO. When an idea makes sense to you, build it! Use whatever tool you can to create it as quickly as possible. Personally, I usually use WordPress and upload a WooTheme to finish rapidly. At this point, delaying your project should not be an option. Work fast and launch fast. If your project is valuable and you do a good job of optimizing it to be shared, it will take off.

Read more at Brazen Careerist …

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.


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