Make sure the right person is managing your social media channels. Be realistic of the time commitment necessary to manage one or multiple channels. It is probably not the job for the CEO or even the Marketing Director, and definitely not the sales director. IMAGES USAâ€™s PR team manages their blog and Twitter feed. Whoever you choose, choose someone who can make your brand â€œwalk its talkâ€ and really embodies the mindset of the customer or consumer. It's a real conversation that should be fun, informative and friendly.