Funkmaster Flex has been able to build a brand that includes television, radio and product endorsement and development for more than a decade. A DJ on the popular New York station Hot 97, Flex started at local nightclubs before getting his big break on radio. As a producer, he's working with hip-hop heavyweights including LL Cool J, Jay Z and Nas. He's appeared on major groundbreaking shows including Yo! MTV Raps before landing his own gig as host of Spike TV's Ride with Funkmaster Flex, ESPN's All Muscle with Funkmaster Flex, and another Spike TV hit, All Muscle with Funkmaster Flex. He's even collaborated with companies including Ford to create custom rides and developed an annual eight-city Funkmaster Flex Custom Car & Bike Show Tour.