THE REAL DEAL
In 1995, Cover Girl became Tyraâ€™s first lucrative, multi-year spokesperson contract, branding her name and face on television and print ads nationwide. Ten years later, Banks used her Proctor & Gamble endorsement to launch the cosmetics brand as the title sponsor for Americaâ€™s Next Top Model. Additionally, Tyra signed on to a number of television and print ads for companies such as Nike, Tommy Hilfiger, Yves Saint Laurent, Ralph Lauren and Dolce & Gabbana. Although she spent some time away from endorsing brands to establish her own projects, Banks signed with IMG in 2010, reportedly to garner endorsement deals only. But before signing with IMG, she launched Bankable Enterprises in 2007. The company serves as a business outlet to â€œanchor her expanding business interests,â€ which includes Bankable Productions, Bankable Digital and Bankable Studios.