Up-to-Date - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

A: I find that with the changing times, everyone seems to have a dotcom address. I currently have no Internet access but would like to include a Website in my business plan. How do I get started?
–G. Truss, Centralia, Illinois

A: First, congratulations. As a savvy business owner, you’ve realized that your company needs to keep pace with technology. Including a Website in your business plan is a smart move. Your first step is to make sure you have, at the least, a 300MHz Pentium-based PC with 32MB to 64MB of RAM. Next, sign up with an Internet service provider (ISP) and log on via dial-up or broadband (for more details, see “The Promised Bandwidth” in this section). Modems are relatively inexpensive, depending on the brand and speed, but should cost no more than $150 to $200.

Most ISPs provide new users with free installation software, a step-by-step guide to using the Internet, an e-mail address, as well as a small amount of space on their server (usually 3MB to 5MB) to set up a basic informational site.

An informational Website includes facts about your company and products, and lets potential customers know how to reach you. Typically, if you set up a site on your ISP’s server, your Web address will look something like this: www.ISPaddress/yourcompany name.com. Think of it as an address in an apartment complex. The first part (ISPaddress) is the building address; the second part (yourcompanyname) is a specific apartment in that building-your location.

There are myriad other options, such as hiring a Web professional to create a site, or choosing a small-business Web host such as IBM’s Small Business Center (www.IBM.com) or Microsoft’s bCentral (www.bcentral.com). For more details, check the March 2001 issue of black enterprise, which kicks off our three-part series on doing business online. The series will guide you through the process of taking your business on the Web no matter your level of experience.

Join the Conversation


MORE ON BlackEnterprise.com