The Work: As someone who is accustomed to handling events and marketing strategies for multi-million dollar companies, itâ€™s no wonder Short sometimes uses boardroom language when describing her wedding planning strategies.
â€œItâ€™s about branding the couple. Whatâ€™s the story your guests will tell when they walk away?" Short says. "[It's my job to] anticipate what couples will want and tell them before they ask."
As for those "Bridezilla" types who get so much screen time on reality TV, Short says she has no patience for them. "Weâ€™re not having that," she says. "It doesn't happen often since most of my couples are referred to me from trusted people, but I will say â€˜noâ€™ when I need to.â€ Short has even built friendships with some of her clients well after the honeymoon tan lines have disappeared.