Breakthrough Strategy #3: Be willing to take risks - even if it's your job
Felicia Hatcher and her husband, Derick Pearson, escaped â€œcubicle nationâ€ after they lost their marketing jobs at video game manufacturer Nintendo in 2008. Instead of playing it safe by finding new employers, they decided to take a risk: Betting on themselves. They launched Miami-based boutique gourmet popsicle company, Feverish Ice Cream and Gourmet Pops. The couple invested nearly $2,000 on their first two carts (courtesy of Craigslist), hand painted vintage-designed wagons and put a novel twist on ice cream and popsicle distribution.
The tech-driven mobile business grew into a brick-and-mortar operation in midtown Miami and Hatcher, recently recognized as a White House Champion of Change, moved forward with a private label concept for corporate clients like Google, Vitamin Water and Bacardi, among others.