Breakthrough Strategy #1: Choose to be unstoppable
In order for Necole Parker to move ELOCEN Group, L.L.C., her $12 million project management firm, forward a few years back, she needed to gain certifications as a woman-owned business and socially and economically disadvantaged company under the SBA 8(a) Business Development Program. However, her application was rejected when a reviewer claimed she was missing essential documentation. Thatâ€™s when her determination kicked in, double-checking and resubmitting the information. But she didn't stop there: Parker climbed the chain of command until her application was properly reviewed.
Once she received those certifications, the audacious entrepreneur was able to expand her company's marketing thrust and, as a result, secured a number of multimillion-dollar government contracts.