“Why isn’t my website converting like it should?â€
It’s a question I’m tasked with answering on a daily basis at Eyeflow, making it one of the top reasons people come to us in the first place. When business leaders launch a website, they automatically feel as though they should be on top of Google’s search engine rankings, and customers should be flocking to them in record-setting numbers. That’s often far from the case.
So, how do I answer their question? Well, for me, it’s simple. It’s a mistake I’ve seen time and time again throughout the years. It’s an issue of readability.
Readability has long been thought to be a huge factor in either attracting or losing visitors on your website. No matter how hard you work to improve your website, gain new positioning in search engine rankings, or attract more visitors, it’s a waste of your time if you’re not providing high-quality appealing content. Here are some surefire ways to start building your website into something your customers will actually enjoy reading.
Make Text More Readable
By now, everyone knows that long paragraphs containing huge chunks of text are a big turn off for readers, who are more attuned to snippets of compact information that provide exactly what is needed without the fluff. Web surfers are growing more and more adept at picking out just the pearls and leaving the big empty shells behind.
But long paragraphs aren’t the only hindrance to easy reading. Here are some more tips that you should take into consideration.
- Be aware of grammar, punctuation, and spelling. So your site isn’t exactly an English lesson. But if your text is littered with misspellings and bad grammar, it can easily cause readers to jump to a better-composed one. Punctuation is intended to make sentences more readable, providing visual cues to group phrases and convey intent.
Phil Laboon is a serial entrepreneur and investor.Â His latest investment is WUDN, which creates natural, simple, sustainable wooden products.
BusinessCollective, launched in partnership with Citi, is a virtual mentorship program powered by North America’s most ambitious young thought leaders, entrepreneurs, executives and small business owners.