‘Kony 2012’ Campaign Takes Over Internet
Black Enterprise Magazine September/October 2018 Issue

YouTube film bringing attention to Ugandan leader Joseph Kony went viral with over 56 million views (Image: File)

For the past few days social media feeds have been erupting with “Stop Kony” messages, videos, and photos. The 30-minute YouTube film on the Ugandan warlord Joseph Kony uploaded  Monday went viral and has more than 56 million views (at press time).

The nonprofit charity Invisible Children Inc. uploaded the video to bring attention to Kony and the rebel group Lord’s Resistance Army (LRA), which has terrorized central Africa for several years. The viral attention garnered celebrity endorsements from Oprah, Rihanna, and Sean “Diddy” Combs, to name a few.

In October, President Obama sent 100 troops to Uganda to help regional forces battle the LRA and capture or kill Kony.

On April 20, the group is asking supporters to cover their hometowns with posters calling for the militia leader to be brought to justice, reports ABC News. Supporters can sign a petition and contribute to the cause by buying T-shirts, posters and bracelets on its website.

Watch the video below:


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Sade K. Muhammad

Sadé Muhammad is a news intern at BlackEnterprise.com. Before Black Enterprise, she was a fashion writer for Jonesmagazine.com, blogger and research intern for Niaonline.com, and a marketing and web intern for WPVI-TV/6ABC in Philadelphia, PA. Sadé is a senior magazine journalism major and honors student at the Newhouse School of Public Communications at Syracuse University. With a passion for empowerment and solidarity among women of color, she is developing a print and online lifestyle magazine catering to this very audience for her senior thesis. When she’s not writing, she is talking fashion, travel, and Knicks basketball.

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