‘Military Spouse of the Year’ Talks Helping Others Become Successful Entrepreneurs
Black Enterprise magazine Fall 2019 issue

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Being a Military spouse isn’t easy. Between dealing with frequent deployments, job changes and cross-country moves, you’re holding together the family on the home front and trying to keep your own identity. So about 6 years ago when Lakesha Cole, a Marine Corps spouse and mother of two, was faced with the family’s fifth deployment, she decided to create something she could take with her. Cole launched She Swank | Too, a curated shop for women and girls, with only $500. Today the She Swank | Too brand has grew through 3 deployments, traveled to customers in 50 states and four countries and is located in a brick and mortar pop-up shop in Okinawa, Japan. For Cole’s work as a military spouse turned entrepreneur, she was selected into the Military Entrepreneur Program by Inc. magazine, named 2014 Armed Forces Insurance Military Spouse of the Year by Military Spouse magazine, and featured on The Today Show with Kathie Lee & Hoda. Additionally, Cole serves as a volunteer advisor to the Military Spouse Business Association and serves on the board of the Military Spouse Behavioral Health Clinician.

[Related: 12 Ways to Support the Military and Veterans]

“It’s important to maintain your own identity, said Cole. Continue to nurture your skill set. Don’t give up on who you are. Remain flexible and open to change. Choose a winning attitude. Your attitude is what will ultimately determine your outlook on military life. There isn’t a manual on how to succeed as a military spouse. You have to define that for yourself. Familiarize yourself with the resources that are readily available and connect with the organizations that provide the support you are seeking. Go out of your way to make new friends. Volunteering is great way to make new friends when you first move to a base.”

Currently, as the founder of Milspousepreneur.com, an online hub designed to inform, inspire and celebrate military spouse entrepreneurs, Cole is dedicated to helping other military spouses turn their vision into reality. BlackEnterprise.com caught up with the trailblazer to learn more about her journey and a few tips for budding entrepreneurs.

BlackEnterprise.com: Why was it necessary to create Milspousepreneur?

Cole: Relocating my business to Okinawa, Japan was one of the hardest business decisions I’ve ever had to make. Moving my store, She Swank | Too, to another country was never part of the plan. Business as I knew it no longer existed.  I had to learn how to operate within unfavorable on-base regulations, Japan business laws, Customs procedures and adjusting to a completely different market with less disposable income. Not to mention the language barrier. There was no “how to” guide on how to successfully relocate my entire life, family and business overseas. The networking opportunities to connect and build enduring, mutually beneficial relationships didn’t exist. I quickly learned my local community lacked the resources needed to overcome these hurdles. I wanted to create a learn-by-doing environment that not only provided valuable tools on how to start a business but also celebrated entrepreneurial activity and provided opportunities for military spouses to implement what they’re learning through a series of live events. So I did.

Milspousepreneur started in July 2014 as a local Facebook group of military spouses aimed to foster an entrepreneurial culture in Okinawa, Japan, despite the heavy restrictions that come along with living overseas. We now serve as a free community resource for all military spouses stationed overseas who want to turn their ideas into a successful business within regulation and provide tools and opportunities to help make those ideas happen. Despite distance, we’re pursuing our dreams. Milspousepreneur provides unparalleled support for a community whose love of entrepreneurship is rivaled only by our love for spouse and country.

Why do you think there is a need for organizations to provide support services for military spouses?Military spouses are resilient, educated, tenacious, highly skilled, resourceful, and very loyal. We are often perceived to be uneducated, unskilled workers who lack stability. Military spouses make the best employees and will provide a solid return on investment for any employer. Companies and organizations need to provide support services to ensure service members, veterans, and their families have the opportunities, resources, and support they have earned. There are no disadvantages of creating military-friendly workplaces.

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