the company conducts employee attitude surveys and uses demographic control variables to analyze survey data. Ford views the data as necessary to creating an equitable work environment.
Ford is ahead of most companies in procuring minority supplier contracts, and is ahead of its competition in minority dealerships.
Although Ford is more progressive than many large companies, there are opportunities for improvement. Ford should begin to view its diversity initiatives as a holistic business strategy that impacts not only its workforce, but its customers and stakeholders.
All diversity efforts and business plans should focus on employees, customers and stakeholders. For instance, the company should begin to segment its markets by race and gender.
Ford should increase everyone’s accountability, from its board of directors to front-line workers, to create a productive, equitable environment.
Ford should strive to increase the share of women and people of color among its customers, and should influence suppliers and dealers to develop holistic diversity strategies.