In the dough - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

Yes, she’s truly raking in the dough now. Valerie Daniels-Carter, president and CEO of V&J Holdings (No. 32 on the be industrial/ service 100 list with $74 million in revenue), already had a substantial deal with Pizza Hut that made her one of the largest franchisees in their system. Now, with the acquisition of another 41 Pizza Hut restaurants in New York and Massachusetts last April, she’s one of the largest franchise companies in the business.

Daniels-Carter and her brother John founded V&J in 1984 with one Burger King restaurant in Milwaukee. Now, the company operates a total of 142 Pizza Hut and Burger King restaurants. The acquisition brings V&J’s employee base to 3,500. Daniels-Carter estimates added revenues at $18 million, making for a projected total of $92 million in the year 2000. With new capital and manpower, she hopes to secure an even stronger presence in the competitive quick-service market.

Daniels-Carter believes the acquisition will bring many good returns. “[From the standpoint of employment,] it was a very good move,” she says.

“It didn’t require us to expend a lot of resources in terms of acquiring a new infrastructure.” The close proximity of the restaurants-located primarily in Albany, New York and Springfield, Massachusetts-will facilitate the transition.

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