Racing Toward Excellence - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Do you want to achieve independence of mind, pocket and soul? Read about some of the best business opportunities for African Americans in the coming millennium in George Fraser’s second and latest book, Race for Success. Regardless of your current field of expertise, Race for Success can help you achieve excellence.

The book’s foundation lies in seven principles Fraser believes African Americans need to succeed, including spiritual growth, finding a purpose and giving back. He bases these building blocks on the premise that “people in touch with their calling in life perform with a creativity and energy that outstrips the competition.”

Fraser uses current market trends and statistics to make predictions about key target markets in the next century. He provides brief biographies of professionals and entrepreneurs who have made significant strides in their respective industries. Further, the appendix is a networker’s dream, listing names and contact numbers of several hundred influential businesspeople and organizations across the country.

Race for Success: The Ten Best Business Opportunities for Blacks in America by George Fraser, William Morrow & Co., $26. To order, call Books Now! 800-BOOKS-NOW or visit the web site at

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