The â€œDiamond GirlÃƒÂ¢Ã¢â€šÂ¬Ã‚Â artist launched SuperPhoneÃƒÂ¢Ã¢â€šÂ¬â€which is part messaging app, part data analytics software, and part customer relationship management (CRM) solutionÃƒÂ¢Ã¢â€šÂ¬â€after noticing some feature deficitsÂ in other communication apps and platforms.
Sparked by Frustration
â€œI went to Google,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â says Leslie, who told the search giant, “You brought everything I need: great mail communication, great storage, and cloud storage. These are the things I really, really want. You have my Gmail records for years; who is the person I talked to most in my most successful year? How come there isnâ€™t a graph that tells me, ÃƒÂ¢Ã¢â€šÂ¬Ã‹Å“Hey Ryan, you used to be managed by Puff Daddy?â€™”
Leslie also was disappointed by the inflexibility of Google Voice, as it didn’t allow him to do what he wanted, which was finding a way to manage and communicate with everyone he ever met as well as his fans in a massive and impactful way.
â€œBefore I decided to build my own communications company, I decided to spin up a Google Voice number,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â explains Leslie. â€œI [wanted] to automate a ‘Thank You’ to someone that sent me a receipt [after] they bought my album.Â Google would not allow me to do it. They don’t offer an API that allows me to program phone numbers.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
The Harvard-educated Leslie set out to create his solution, SuperPhone. Itâ€™s an app that provides a flexible and scalable way for users to communicate.
SuperPhone also provides data analytics. For example, Leslie explains that a user can see how many venture capitalists he communicated with last month.Â â€œYou can keep a record of how every single person in your phone has contributed to youÃƒÂ¢Ã¢â€šÂ¬â€your church, your marathon, or [that] they showed up, or bought your bookÃƒÂ¢Ã¢â€šÂ¬â€[it’s] that kind of intelligence,ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â he says.
SuperPhone is currently in private beta, and has the investment backing of heavyweights, including VC Ben Horowitz.
And what’s the advantage of SuperPhone over Snapchat, Facebook, and other social media/messaging platforms? Content control.
â€œI started to speak to [others that] didnâ€™t have the luxury that I had. They were still trying to get their first 100 [followers] on Twitter and Instagram. Why build there when you can have control of the audience?ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â says Leslie.
â€œI have these conversations when I talk about Bob Johnson [Black Entertainment Television Founder] and Oprah. How did Bob Johnson become a billionaire before Puff Daddy? He owned an audience.Â I want to put a little of that value in everyoneâ€™s hands.ÃƒÂ¢Ã¢â€šÂ¬Ã‚Â
RegisterÂ for Black Enterpriseâ€™s TechConneXt Technology Summit: The Intersection of Innovation and Opportunity, held October 10-11, 2016 at the San Francisco Marriott Waterfront Hotel!