Multimedia Sales Manager, Digital Lead, Black Enterprise
At Earl Graves Publishing, Ltd. | Graves Ventures | BE, Jack leads the digital ad sales team effort at growing Y/Y revenue through the development and articulation of digital, native, and branded content partnerships with global brand advertisers – including Morgan Stanley, TIAA, Capital One, TD Bank, LEXUS NA, IBM, Boeing, and GOOGLE.
Jack has been able to add value to the audience development and content marketing efforts of the BE | Graves Ventures organization by sharing his knowledge of emerging ad technologies and data solutions that provide insights into the behavior of BE’s community of financial and lifestyle influencers. He has done this in the interest of developing new opportunities for digital and enterprise revenue for the company.
Prior to BE | Graves Ventures Jack was a Director of Brand & Integrated Marketing during the very successful launch of the Virgin Mobile Sugar Mama platform at Virgin Mobile USA. He was also a key contributor and Account Leader in broadcast spot radio advertising sales and (NTR) non-traditional revenue at CBS Radio during the Viacom and CBS merger.
While at both companies, Jack was able to create large-scale digitally-driven activations like the Burger King Ringtone Menu on the Virgin Mobile Ringtone Storefront (which lead to a huge spike in sales of Burger King products during the life of the campaign and partnership with Virgin Mobile USA).
Jack has also worked with world-class marketing and PR firms and ad agencies like Ketchum Entertainment Marketing (a well-capitalized firm and subsidiary of the Omnicom holding company, operating globally) to develop partnerships between luxury brands and entertainment franchises like crystal manufacturer Baccarat and Mary Hart of Entertainment Tonight – for the launch of the Baccarat L’Anneau necklace for Breast Cancer Awareness Month.
These activations are great examples of how Jack has been able to leverage his transferable skills (developed over more than 15 years on Madison Avenue) to create meaningful and lasting partnerships between mega-brands and multi-billion dollar Telco companies, broadcast entertainment and news properties, and world-class media publishers.
Simply put, Jack gets what many continue to regard as the “intangibles of how the marketplace comes together” giving him the uncanny ability to sometimes see certain things, before they happen.