Sherri Daye Scott

Sherri Daye Scott

Sherri Daye Scott

Sr Director, Content Strategy, ifthen Digital

Sherri Daye Scott is  an award-winning strategist, producer and writer who has led content strategy and creation for AT&T digital properties, run corporate communications for a Forbes-list retailer, top-edited a national trade publication, acted as an industry expert for Fox Business, CNN, USA Today, CNBC and NPR, produced an annual corporate leadership conference—and launched the first pop-up agency at South by Southwest Interactive.